"The telenovela El Candidato did not elect Vicente Fox per se but it was a very powerful media vehicle that certainly helped him. Although there were suspicions from the beginning about the telenovela’s positive support of the PRI in the context of the real election, it turns out that in fact upon detailed analysis key scenes and episodes of El Candidato’s general framework, the opposite proved to be true. TV-Azteca and El Candidato together negatively framed the image of the PRI and its role in ruling the country for 71 years, which then helped to underline the necessity of change. El Candidato visually explained the complexity of the social-political world even better that the politicians themselves or the press because its arguments are accompanied by images, angles, colors, music, emotions, etc. For some of those viewers-electors, the telenovela was an understandable guide to Mexican politics because the telenovela showed details related to what people thought about the PRI, politics, recent scandals and assassinations. The public mission of TVAzteca and its nightly newscast Hechos de la Noche following El Candidato resulted in sensationalizing real public events with the private goal of supporting a president close to its own interests." (Conclusion, page 23)