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Ratings Analysis: Audience Measurement and Analytics
Key Guidance
New York; London: Routledge, 4th ed. (2014), xvi, 328 pp.
"This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience researchin recent years, Ratin
...
Critical Readings: Media and Audiences
Maidenhead: Open University Press (2003), 301 pp.
