"In this volume of essays edited by Anya Schiffrin, media capture is shown to be a growing phenomenon linked both to the resurgence of authoritarian governments as well as to the structural weaknesses presently afflicting media markets. In this environment, political figures and economic elites are
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colluding to undermine the independence of privately-owned media, and efforts to stop this collusion by activists, regulators, and the international community have proven to be ineffective." (Publisher description)
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"Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represen
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ts a concrete step in that direction by establishing a strategic framework for guiding global and local health practices. Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions. Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities." (Publisher description)
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