"One in a series of training manuals developed by the African Publishing Institute (API) of the African Publishers’ Network to facilitate intra-African training among its members, which can be used for both formal training or individual study. Arranged under four modules: (1) Book Marketing, (2) B ... ook Promotion, (3) Book Sales and Distribution, and (4) The Bookshop as an Outlet, which looks at the different kinds of bookshops and other retail outlets that are common in Africa, and the difficult conditions under which they have to operate. Each module starts off with a statement of objectives and concludes with a practical exercise." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2481) more

"This is probably one of the first training manuals for African publishers to come from an African imprint, and this one – co-published with the Technical Centre for Agricultural and Rural Co-operation ACP-EU – is targeted primarily at NGOs with publishing activities. It aims to equip users with ... basic and relevant skills in publishing by first discussing concepts and then providing tips and examples. To reinforce the lessons, a range of exercises follow each chapter. The book contains many useful suggestions, it is attractively designed, has a good range of model forms, and makes effective use of icons to draw attention to new terms, to provide tips and advice, and warn about potential pitfalls. However, one or two chapters are somewhat flawed, particularly the section on electronic publishing." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2480) more