"Les données d'Afrobarometer corroborent l'idée que l'utilisation des médias numériques est en pleine explosion sur le continent, bien que les taux d'adoption aient pu ralentir au cours des dernières années. Cependant, ces nouveaux environnements médiatiques sont également source de défis.
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La réduction des obstacles à l'accès et le repli des autorités de régulation pourraient aussi signifier que les informations erronées et les propos incitant à la discorde, y compris les discours de haine et les appels à la violence, se répandent plus rapidement, avec moins souvent la possibilité de vérifier les faits et d'étouffer les propos préjudiciables. En outre, les fractures numériques défavorisant les femmes, les moins instruits, les pauvres, les habitants des zones rurales et les personnes âgées ne disparaissent pas. En réalité, nombre de ces fractures sont plus importantes aujourd'hui qu'elles ne l'étaient il y a près de 10 ans. En dépit de ces évolutions, un média de masse – la radio – continue de dominer le paysage médiatique du continent, son utilisation n'ayant connu qu'un modeste déclin au cours des dernières années. En outre, la radio est à bien des égards le média de masse le plus démocratique, car les clivages démographiques qui marquent l'accès aux médias numériques sont faibles, voire inexistants. Cela dit, nous devons être prudents et noter que la radio a ses propres inconvénients, notamment en ce qui concerne les informations erronées et les propos clivants. En raison des paysages médiatiques en évolution, les publics africains sont confrontés à des enjeux importants sur la manière dont ils interagissent avec les médias et sur la manière dont ils attendent de leurs gouvernements qu'ils traitent les médias. Les données d'Afrobarometer suggèrent que les Africains sont majoritairement favorables à ce que les médias jouent un rôle important dans l'obligation de rendre des comptes aux gouvernements, en particulier en ce qui concerne le fléau de la corruption. En outre, la grande majorité des Africains soutiennent le droit des médias d'informer comme ils l'entendent, sans ingérence gouvernementale. Enfin, une grande majorité de répondants considèrent que leurs médias sont largement libres, bien que les évaluations varient considérablement d'un pays à l'autre." (Conclusion)
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"Afrobarometer data support the notion that the use of digital media is exploding across the continent, although rates of uptake may have slowed in recent years. However, these new media environments also pose challenges. Reduced barriers to access and the decline of gatekeepers can also mean that f
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alse information and divisive language, including hate speech and calls to violence, spread more quickly, with fewer opportunities to check facts and squelch harmful speech. In addition, digital divides disadvantaging women, the less educated, the poor, rural residents, and older citizens are not vanishing. In fact, many of these divides are larger today than they were almost a decade ago. In spite of these changes, one mass medium – radio – continues to dominate most markets on the continent, with only modest declines in use over the past several years. Further, radio is in many ways the most democratic of mass media, as many of the demographic divides that mark access to digital media are small to non-existent. That said, we must be cautious to note that radio presents its own set of problems, including its own issues with false information and divisive language. Evolving media landscapes mean that African publics face important questions about how they interact with media and how they expect their governments to treat media. Afrobarometer data suggest that Africans overwhelmingly support media playing an important role in holding governments accountable, particularly with regard to the scourge of corruption. Further, strong majorities are supportive of media’s right to report as they see fit, free of government interference. And a solid majority see their media as largely free, although assessments vary widely by country." (Conclusion)
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"Radio remains overwhelmingly the most common source for news in Africa. On average across 34 surveyed countries, two-thirds (68%) of respondents tune in at least a few times a week. Digital media use for news is growing quickly. Between 2014/2015 and 2019/2021, the share of Africans who get news fr
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om social media or the Internet at least a few times a week almost doubled, from 24% to 43% across 31 countries included in both survey rounds. Urban residents, better-educated citizens, men, and youth are most likely to use digital media in Africa. While use has increased among other groups as well, demographic gaps in digital media use have remained roughly the same since 2014/2015, and even increased with regard to urban/rural residence and education. Africans express broad support for the media's ro in fostering government accountability, and majorities support media freedoms in every country except Mozambique, Tunisia, Cameroon, Morocco, and Tanzania. But most Africans support their government's right to place limits on the dissemination of hate speech, false information, and messages that are insulting to their president. A majority (57%) of Africans see social media as having mostly positive effects on society, while just one-fourth (24%) see its impact as mostly negative. However, while Africans value social media's ability to inform and empower citizens, they also see distinct threats in its ability to spread false information and hate speech." (Key findings)
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"Popular support for media freedom continues to decline, dropping to below half (47%) of respondents across 34 countries. More Africans (49%) now say governments should have the right to prevent publications they consider harmful. Twenty-five of 31 countries tracked since 2011 experienced declines i
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n support for media freedom over that period, including steep drops in Tanzania (-33 percentage points), Cabo Verde (-27), Uganda (-21), and Tunisia (-21). Yet more Africans see the media’s freedom to investigate and criticize government as increasing (43%) than declining (32%). Countries vary widely in their assessments, from 80% of Gambians who see more media freedom to 66% of Gabonese who see less. Africans are generally dissatisfied with the state of the media. Of those who say freedom is increasing in their country, a majority (54%) support increased government regulations. However, among those who assess freedom as decreasing, a majority (54%) support media freedom over government regulations. Radio remains the top source for mass-media news, though its dominance is declining: 42% report using it every day, down 5 percentage points from 2011/2013. Television is a daily news source for about one in three Africans (35%), and is the top source for news in nine countries. Only 7% read newspapers daily. Reliance on the Internet and social media for news is increasing rapidly. Almost one in five Africans say they use the Internet (18%) and/or social media (19%) daily for news. Use of the Internet and social media for news is significantly higher among younger, urban, and better-educated populations, and there are important differences between countries and regions regarding access." (Key findings)
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"Partisan media are often blamed for polarization in newly liberalized regimes. However, there is little empirical work on the subject, and information-processing theories suggest that extreme position taking is only one possible response to opinionated news. Rather, we theorize that partisan media
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may cause moderation in postliberalization settings, because low political sophistication and shifting political landscapes discourage partisan-motivated reasoning. We conducted a field experiment in Ghana in which tro-tros (commuter minibuses) were randomly assigned to one of four conditions. Passengers heard live talk-radio from a progovernment, pro-opposition, or neutral station, or were in a no-radio control. We find no effect of like-minded media on polarization, but significant evidence of moderation from cross-cutting broadcasts, indicating that rival arguments persuaded subjects. Partisan broadcasts also encouraged displays of national over partisan identity. Rather than fueling extremism, we argue that partisan media can moderate by exposing citizens to alternate perspectives." (Abstract)
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