"In Making Her Up, the authors try to elucidate the precise ambivalence of the image of the modern woman, which is (un)wittingly created by the producers of women’s magazines in co-operation with capitalistic advertising mechanisms and, not least, their own readers. Through the discourse and content analysis of a diverse selection of Slovenian women’s magazines (Cosmopolitan, Jana, Modna Jana, Glamur, Naša žena, and Moj malcek), the writers have uncovered a few representative topics: the contradictory contents of ‘universal women’s culture’; the phenomenon of subtle advertising, with its inexhaustible options among the various types of magazines; fashion as the main theme of each and every one of these magazines; the disciplining of a woman’s mind through the disciplining of her body; cosmetics advertisements; medicine, pregnancy, birth, and the cult of motherhood, which still prevails over the image of the independent, successful, emancipated woman." (City of Women)