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Television Consumption, Televison Use, Television Audiences
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Wanghong as Social Media Entertainment in China
Cham: Palgrave Macmillan (2021), ix, 197 pp.
"In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cu
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The New Communications Landscape: Demystifying Media Globalization
London; New York: Routledge (2000), xvi, 343 pp.
"The innovative and rapid growth of communication satellites and computer mediated technologies in the late 1980s and early 1990s, combined with the deregulation of national broadcasting, led many media commentators to assume that the age of national media had been lost. But what has become clear is
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