"The mobile industry has, for the past 15 years or so, done a phenomenal job of connecting users in emerging markets to voice, SMS and Internet access services. But as we strive to reach the remaining unconnected users, we may need new models of connectivity to reach them. In the first section of th
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is document we discuss the need for new Internet access models, and ask the question of what we mean by “Internet Access” and why it’s important to understand what the impacts of limited service and capability are.
We then move on to look at the barriers to scaling Internet access, and why, despite the availability and affordability of mobile phones, Internet access remains sub-scale. On the supply side, we discuss the issues around the costs of delivery access, and the difficulty of making connectivity affordable. Many attempts to reduce the cost have been tried, with varying levels of success. From Universal Service Funds delivered at a policy level, to zero-rated services from the private sector, it is important to understand the considerations around subsidizing access for poor or hard-to-reach users. The debate around this is nuanced, as the recent decision by the TRAI to ban Facebook Free Basics in India has shown. Supply side barriers are not easily solvable, and some mix of new industry business models and policy efforts to make regulation fit for purpose is required. Providing affordable—or free—Internet access will require negotiating the original principles of the Internet, the desire for an open and fair architecture, with the real costs of delivering this vision.
From a user perspective, even when the available infrastructure enables connectivity, it doesn’t always drive adoption. Users require a reason to go online. A certain amount of this can be demand driven by access to essential government services, but a carrot as well as a stick is required. We have previously researched the digital lives of users in Ghana, Kenya, and Uganda, and have shown how users come online for non-instrumental reasons (social
media, games, etc.) but then often use these platforms for instrumental activities such as self-directed education, searching for employment, or sourcing essential information.3 User research can show us how these needs can be balanced, and we discuss this within this report." (Introduction, page 4-5)
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"The paper addresses the blurred understandings of what developing country mobile internet users feel they are paying for. The move towards increasing online news and music consumption around the world has resulted in low growth in paid content consumption and a digital advertising market that is no
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t highly favourable for news or entertainment providers. From a major study conducted on mobile phone based internet behaviours in Ghana, Kenya and Uganda in 2015, we find consumption in these countries reflects the trends observed in more mature markets where the decline in news purchase revenues and advertising rates raises fundamental questions about the business models of independent media. While users enjoy the personalized content benefits of the mobile web, they feel that paying for data (i.e. Mobile connection and data bytes) is sufficient and conflate it with paying for content (i.e. Content in an online newspaper or online music). We argue that deconstructing misunderstandings of paying for mobile internet access and paying for content (including ascertaining whether they are genuine misunderstandings) is important for understanding how to achieve a free and fair internet, where content is accessible but generates enough profit to be sustainable." (Abstract)
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"[...] Specifically, we argue that development programs with an eye on instrumental outcomes are well-served by the cultivation of an understanding of broader digital practices—of people’s increasingly digital lives. This work explores not only what devices people use, but also how they get onli
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ne and what they do once there. These representations of digital practices must be fluid and current, given the rapidly changing landscape of Internet connectivity and digital services, and must identify opportunities for new inclusive business models and behavioral interventions. Therefore, this report contributes to the evidence base for development practice and for theory in several ways.
Chapter One offers a sketch of Caribou Digital’s three-part overarching approach to understanding emerging digital practices in context, with an eye specifically on bridging the gaps between development and daily life, and between the micro-level perspective of individual users and the macro-level forces impacting the landscape of digital resources available to them. Chapter Two details results from extensive interviews with experts in the field of Information and Communication Technologies for Development (ICT4D) that help place the current M4D wave in the context of more durable past and future factors. In Chapter Three, our reports on new primary research with users in Uganda, Ghana, and Kenya yield a broader and up-to-the-minute story of how mobile technologies are currently the center of users’ digital lives. Chapter Four concludes the report with a synthesis of these two streams, suggesting that our portrayal of users’ “Digital Days” can provide a user-centric lens to understand how technologies and practices are intertwined, how they vary between contexts, and how they might enable and structure development interventions." (Executive summary)
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"This paper reviews roughly 200 recent studies of mobile (cellular) phone use in the developing world, and identifies major concentrations of research. It categorizes studies along two dimensions. One dimension distinguishes studies of the determinants of mobile adoption from those that assess the i
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mpacts of mobile use, and from those focused on the interrelationships between mobile technologies and users. A secondary dimension identifies a subset of studies with a strong economic development perspective. The discussion considers the implications of the resulting review and typology for future research." (Abstract)
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"This book offers a view of the cultural, family, and interpersonal consequences of mobile communication across the globe. Scholars analyze the effect of mobile communication on all parts of life, from the relationship between literacy and the textual features of mobile phones to the use of ringtone
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s as a form of social exchange, from the “aspirational consumption” of middle-class families in India to the belief in parts of Africa and Asia that mobile phones can communicate with the dead. The contributors explore the ways mobile communication profoundly affects the tempo, structure, and process of daily life around the world. The book discusses the impact of mobile communication on social networks, other communication strategies, traditional forms of social organization, and political activities. It considers how quickly miraculous technologies come to seem ordinary and even necessary; and how ordinary technology comes to seem mysterious and even miraculous. The chapters cut across social issues and geographical regions; they highlight use by the elite and the masses, utilitarian and expressive functions, and political and operational consequences. Taken together, the chapters demonstrate how mobile communication has affected the quality of life in both exotic and humdrum settings, and how it increasingly occupies center stage in people’s lives around the world." (Publisher description)
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"Trotz der Herausforderungen bei der telefonischen Erschließung abgelegener Gegenden bietet der Besitz eines Handys für Millionen individueller Nutzer im gesamten Afrika südlich der Sahara auf jeden Fall signifikante wirtschaftliche und soziale Vorteile und Möglichkeiten. Besonders wertvoll ist,
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dass viele Bewohner in Städten wie Kigali jetzt bedeutend besseren Zugang zu elementaren telefonischen Gesprächsmöglichkeiten haben. Annettes Restaurant floriert, weil ihre Kunden Handys besitzen; der Klempner Celestine hat die Nummern seiner drei wichtigsten Bauunternehmer in seinem Handy einprogrammiert; der Taxifahrer Yousef ist glücklich, weil er mit seiner Frau den ganzen Tag über per Handy in Verbindung bleiben kann. All diese Geschichten sind im Lichte von Metcalfes Gesetz zu sehen (vgl. Gilder 2000); sie illustrieren, wie der Wert jeder netzwerkbasierten Technologie quadratisch mit der Anzahl der Benutzer dieser Technologie wächst. Je mehr Ruander Handybesitzer werden, desto stärker profitieren davon auch die bereits vorhandenen Mobil- und Festnetztelefonnutzer. Wenn sich der Anteil der Telefonbenutzer in einer Stadt in fünf Jahren verdreifacht, ergeben sich signifikante Veränderungen in den sozialen und wirtschaftlichen Netzwerken dieser Stadt. Nach Townsend (2000) definieren Mobiltelefone »die räumlichen und zeitlichen Begrenzungen aller Arten menschlicher Kommunikation neu – ganz gleich ob es dabei um die Arbeit, die Familie oder Erholung und Unterhaltung in der Freizeit geht. […] So beschleunigt sich der Stoffwechsel urbaner Systeme; Kapazitäten und Effizienz nehmen zu.« Die von Townsend festgestellte Beschleunigung ist in Kigali geradezu mit Händen zu greifen. Möglicherweise ist der von Townsend beschriebene Effekt in dieser Stadt, in der Handys oft die einzigen Telefone ihrer Besitzer sind, sogar noch deutlicher ausgeprägt als anderswo. Die Produktivitätsgewinne sind greifbar." (Zusammenfassung, Seite 53)
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"Mobile communication has an increasing impact on people's lives and society. Ubiquitous media influence the way users relate to their surroundings, and data services like text and pictures lead to a culture shaped by thumbs. Representing several years of research into the social and cultural effect
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s of mobile phone use, this volume assembles the fascinating approaches and new insights of leading scientists and practitioners. The book contains the results of a first international survey on the social consequences of mobile phones. It provides a comprehensive inventory of today's issues and an outlook in mobile media, society and their future study." (Publisher description)
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