"This Viewpoint essay is dedicated to communication practitioners across theglobe, and to my former doctoral-student self, who once-upon-a-time sought clear definitions and descriptions of communication for development (C4D), but found clarity only after consulting multiple resources. I never found
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a short summary resource, which is what I have endeavored to provide here. I present in this essay a “full-spectrum” approach to communication for development in order to synthesise, complement, and in some cases challenge what has been documented elsewhere. I propose additional analytical categories and concepts to illustrate the benefits and challenges of a full-spectrum approach. My aim is to invite reflection and discussion about what it means to go broader and deeper when we communicate to inspire action and promote positive social change in communities. It is my hope that the concepts and domains presented as the “full-spectrum” approach might be useful (and used), by the designers, implementers and researchers of communication interventions." (Abstract)
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"The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change. It brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wid
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e range of communication approaches in current global health programs; offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health; ddopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches." (Publisher description)
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"This report documents the results of a two-month field research evaluation in Niger and Chad on the media component of the Peace Through Development (PDEV) program funded by USAID under the Trans-Saharan Counterterrorism Partnership (TSCTP). Equal Access, a non-governmental organization (NGO) speci
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alizing in development communications, implements the media component of the PDEV project and works in collaboration with the Academy for Educational Development (AED) to 1) improve local governance in target communities; 2) empower at-risk youth to become active participants in their communities and the economy; and 3) render superfluous ideologies that promote violence. The major activity of the PDEV media component is the production of four radio programs (two in Niger and two in Chad), which are broadcast by a network of PDEV radio partners in each country. The radio programs are supplemented by community-level activities including the organization of listening clubs, the training of community reporters and ongoing training and material support offered to radio station partners in both Chad and Niger." (Executive summary)
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