"This book has been written from the point of view of a manager working in a radio broadcasting environment. Such managers are busy. Permanently short of time. There are never enough hours in the day. Opportunities ro study are rare; rarer still is the prospect of becoming expert in the many areas t
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hat jointly comprise the management discipline. This book is not designed to be read at one sitting. It is designed to be referred to as the need arises. It is a "how to" book for managers. it does not teach how to write a news bulletin, splice a tape or produce a radio play. There are many other good books on these subjects. This book is about the art of management as it relates to radio broadcasting." (Using this book, page xiii)
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