"Kilkari is the largest direct-to-beneficiary mobile communication programme in the world and has reached over 10 million women and their families across 13 states in India. Our study is the first randomised controlled trial conducted to date of a beneficiary mobile communication programme at scale.
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Exposure to Kilkari was significantly associated with improvements in a few important health practices, including the use of reversible contraceptive methods, but not others, including exclusive breast feeding. Subgroup analyses highlight the differential impact among key population segments, including the poorest." (Page 2)
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"Kilkari is one of the largest maternal mobile messaging programmes in the world. It makes weekly prerecorded calls to new and expectant mothers and their families from the fourth month of pregnancy until 1-year post partum. The programme delivers reproductive, maternal, neonatal and child health in
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formation directly to subscribers’ phones. However, little is known about the reach of Kilkari among different subgroups in the population, or the differentiated benefits of the programme among these subgroups. In this analysis, we assess differentials in eligibility, enrolment, reach, exposure and impact across well-known proxies of socioeconomic position—that is, education, caste and wealth. Data are drawn from a randomised controlled trial (RCT) in Madhya Pradesh, India, including call data records from Kilkari subscribers in the RCT intervention arm, and the National Family Health Survey-4, 2015. The analysis identifies that disparities in household phone ownership and women’s access to phones create inequities in the population eligible to receive Kilkari, and that among enrolled Kilkari subscribers, marginalised caste groups and those without education are under-represented. An analysis of who is left behind by such interventions and how to reach those groups through alternative communication channels and platforms should be undertaken at the intervention design phase to set reasonable expectations of impact. Results suggest that exposure to Kilkari has improved levels of some health behaviours across marginalised groups but has not completely closed pre-existing gaps in indicators such as wealth and education." (Abstract)
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"The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change. It brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wid
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e range of communication approaches in current global health programs; offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health; ddopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches." (Publisher description)
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"This volume breaks down disciplinary walls in numerous ways. First, it combines information about the intrapersonal, interpersonal, group, and societal levels of communication into a single resource. At the intrapersonal level, new issues are raised about communication between individuals and deity
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: Why is religious experience difficult to explain in rational terms? Why is silence more sacred than spoken prayer in some religious communities? What is the nature of “thought communication” in religious meditation? Why is the use of profanity justified in some religious circles? How does idolatry reinforce religious customs and values? Why was chanting one of the first forms of religious communication?
Religious information is also exchanged between individuals at the level of interpersonal communication. This volume identifies rituals that have not been adequately analyzed in terms of communication aspects: Why do some sects require public confession? Why is body decoration an acceptable form of worship in some religious groups, but not in others? How does dance communicate the sacred through metaphoric movement? What are the multiple forms of communication with the dead? Why are feasts a form of religious worship in all major religions? How does the study of organizational communication apply to religion?
This volume also aids study of mediated communication to larger groups both inside and outside religious denominations. Throughout history, technology has simultaneously aided and impeded communication processes; this also applies to religious culture: How did religion change during the historical transition from orality to literacy? How did printing contribute to the diffusion of religious values in the world? Why have religious novels grown in popularity? Is television considered a religious medium? How has the Internet affected religious congregations and communities? What is religious media literacy?
These are only a few of the questions addressed by this encyclopedia. Articles also deal with (1) concepts such as information, communication, and censorship, (2) denominations which exhibit different communication practices, and (3) the various media used in religious worship. Entries were contributed by scholars from various disciplines, including religious studies, communication, anthropology, sociology, ancient studies, religion and modern culture, theology, and many others." (Introduction, page xiii-xiv)
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