"Communication is a prerequisite for better, more transparent and accountable governance, and for wealth creation and economic growth. It underpins all the MDGs and is arguably as central a need of human beings as food, shelter, health and security. Governments and development actors need to recogni
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se the central role of information and communication in development - especially the importance of strengthening the capacities of poor and marginalised people to participate in political and development processes. Addressing the challenge of communication is urgent. New ICTs can expand opportunities for poor and marginalised people to participate - but strategic support is needed to ensure that ICTs fulfil their development potential rather than widening the wealth gap between rich and poor. The establishment and maintenance of diverse, dynamic and free media is also vital to successful development. The importance of getting the media 'right' is especially great in young democracies, as media play an important role in forming the nature of society." (Conclusion, page 59)
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"During the last decade, development partners around the globe have gained rich experience and knowledge about the application of ICT for poverty reduction and its value for reaching the Millennium Development Goals and the goals of Poverty Reduction Strategies. But scaling up the results of success
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ful projects into programmes and policies that lead directly to poverty reduction on a country-wide scale is still a challenge. Lessons learned from experience so far can be summarised around the following themes: Prioritising poverty reduction; creating an enabling ICT policy environment; appropriate technology choices; local content development and the role of the media; mobilisation of financial resources and the role of microcredit." (Page 3)
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"The project ran from November 98 to May 2001, involving 13 rural women’s clubs in the Mpika district of Zambia, 600 km north of Lusaka. The clubs recorded their discussions of development issues or requests for development support; the tapes were sent to a radio producer in Lusaka, who recorded a
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response from a relevant service-provider or politician. The discussion and response were edited into one programme and broadcast as a regular weekly programme by the national broadcaster, ZNBC. The clubs listened to the programmes and discussed them at their weekly meetings. This evaluation assessed the development impact of the project, principally by talking to members of the clubs and others in their communities. An audience survey was also carried out, in three different areas. The main findings of the evaluation were: The project has brought substantial material benefits and new information to the communities. To some extent the clubs and communities have been empowered to access development inputs themselves, though the mediation of the radio programme producer has also been an important factor; The success in achieving material benefits for the communities was probably a strong force in building community support for the clubs in the early months of the project, but now their role in providing information and stimulating discussion is equally appreciated; The Clubs have not achieved material benefits specifically for their own incomegenerating activities, which was the original aim of the project, and which they see (on a video) happening in Zimbabwe. Income-generating is still the clubs’ main purpose, so the project should seek to help them strengthen their income-generating activities; The project has stimulated intense discussions, in the clubs and the communities, about social issues. The clubs’ ability to discuss and present issues clearly is greatly appreciated by men and young people in the communities; There is an emerging perception of a role for the clubs as educators for their communities. They are confidently passing on their own experience, and information from outside sources, as well as “hosting” outside experts in their radio programmes; The programmes are widely listened to and appreciated all over Zambia." (Summary)
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