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Tweeting Out Surveys to Pro-Ukraine Influencers: Exploring the Potential for Enlisting Support in the Information Fight Against Russia

"This study used Twitter advertisements to solicit survey participation from the most-influential members of pro-Ukraine and pro-Russia communities of Twitter users identified in an analysis of 25 million Russian language tweets emanating from Eastern Europe. Survey results suggest that pro-Ukraine activists are eager to counter Russian influence. Large percentages of respondents reported using Twitter to help counter Russian influence, and they take this activism to other social media accounts and offline channels, including talking to family members or friends and - to a lesser extent - participating in advocacy groups. At least half of the sample reported being open to receiving additional social media training, and most did not seem opposed to taking this support from the European Union, United States, or Ukraine. However, a hypothetical agreement to receive funding or participate in training does not mean that participants actually would do so. Following a brand ambassador model would help connect influential users with training and content. This model would involve reaching out, building an initial relationship, and establishing trust with these activists. It might be possible to help such users join together to advocate for a unified and democratic Ukraine, increase awareness of particular Russian influence campaigns, disseminate memes or video content addressing media literacy, or identify Russian bots and trolls." (Key findings)