"The Media Viability Manifesto (MVM) provides an urgently needed common framework for joint action from the global media development community. Its aim is three-pronged: To foster conceptual clarity, to strengthen strategic collaboration between multiple stakeholders, and to align practical implemen
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tation in the field of Media Viability. The MVM is the culmination of input from 152 individuals from 55 countries and 86 organizations. It paves the way for more systematic exchange and learning, and for more strategic and coordinated action. To solve the multi-faceted journalism crisis, we need to work together." (Page 1)
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"El Manifiesto sobre la Viabilidad de los Medios de comunicación (MVM, por sus siglas en inglés) proporciona un marco común, urgentemente necesario, para la acción conjunta de la comunidad mundial de desarrollo de los medios. Su objetivo es triple: fomentar la claridad conceptual, reforzar la co
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laboración estratégica entre las diferentes partes interesadas y adaptar la implementación práctica en el ámbito de la Viabilidad de los Medios de comunicación. El MVM es la culminación de las aportaciones de 152 personas de 55 países y 86 organizaciones. Prepara el camino para un diálogo y un aprendizaje más sistemáticos, y para una acción más estratégica y coordinada. Para resolver la polifacética crisis del periodismo, tenemos que trabajar juntos." (Página 1)
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"Le Manifeste sur la viabilité des médias (MVM) établit un cadre commun, dont le besoin est urgent, pour une action conjointe de la part de la communauté mondiale du développement des médias. Son objectif est triple : Promouvoir une vision claire, renforcer la collaboration stratégique entre
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les parties prenantes et coordonner la mise en oeuvre pratique dans le domaine de la viabilité des médias. Le MVM est le fruit des contributions de 152 personnes provenant de 55 pays et de 86 organisations. Il offre une opportunité d'échange et d'apprentissage plus systématiques, et promeut une action plus stratégique et mieux coordonnée. Pour surmonter la crise multiforme du journalisme, il est impératif de travailler ensemble." (Page 1)
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"Comprising 41 chapters by a team of international contributors, the companion is divided into three parts: histories; approaches; thematic considerations. The chapters offer wide-ranging explorations of how forms of mediation influence communication, social relationships, cultural practices, partic
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ipation, and social change, as well as production and access to information and knowledge. This volume considers new developments, and highlights the ways in which anthropology can contribute to the study of the human condition and the social processes in which media are entangled." (Publisher description)
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"The interviews and the analyses by the experts show that: –– Quality content increases safety. The editors interviewed for this publication confirm that fair and balanced journalism, which clearly distinguishes between facts and opinion and treats the people at the center of the story with resp
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ect tends to lead to increased respect from the audience and makes the journalists less of a target for potential attackers. It also increases trust on the part of audiences as well as with advertisers willing to pay for content. –– Audience engagement plays a crucial role in terms of safety. No matter whether through a membership model, regular informal exchanges or listener clubs — an audience that values a certain media outlet will be less likely to accept any attacks against it. –– Flexible and resilient business models are a must-have. They help organizations to react to new threats, to adapt strategies, and to maintain high quality and independent reporting in times of crisis. –– No viability without digital security. A media outlet that loses all its data or whose data gets hacked and its sensitive sources revealed, loses everything: content and credibility. Online attacks are more likely and easier to carry out than physical attacks. Digital security is an essential part of any safety concept. –– Diversity pays off. During the COVID-19 crisis, women and minority groups came under particular attack all around the world, online and offline. To include their stories and perspectives is not only a moral obligation but also makes business sense as they make up an essential part of audiences anywhere on the globe." (Synopsis, page 39)
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"This paper presents a new set of indicators to assess the viability of news media at a time when the discussion about the survival of quality media is omnipresent, while systematic, fact-based strategies to tackle the problem are omni-absent. As digital transformation is sweeping through the media
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industry, marking the death knell of traditional business models, new answers are needed. Based on its Media Viability Model, DW Akademie has developed a framework that allows media managers, media development experts, and academics to assess individual media outlets or entire information ecosystems in a practical, solution-oriented, and tailor-made way. The Media Viability Indicators (MVIs) look at five societal dimensions that influence the functioning and quality of news media: economics, politics, content and expertise, technology, and the community they are serving. They allow for gathering data and evidence sorely needed for more effective and substantiated strategies. The MVIs also aim to develop a common language about what media viability actually means and enhance the discussion on what needs to be taken into account when talking about the future of news media." (Page 1)
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