"Malawian journalists are ambivalent in their roles. They perceive themselves as faithful reporters and objective analysts of current affairs, who not only help their audiences make informed decisions, but also give voice to the people (see Table 1). They also perceive themselves as monitors and scr
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utinizers of political leadership and business. This approach would classify Malawians journalists as operating within the Occidental/Western journalism framework. However, the same journalists also see themselves as advocates for social change, supporters of national development, motivators of popular political participation, and educators of their audiences. More than half of the respondents stuck to their traditional roles of providing advice, orientation and direction for daily life as well as providing entertainment and relaxation. While the Malawian journalists portray themselves as professionals with the mission to contribute positively to national governance and promote social change, they avoid being adversaries of their government or promoters of political leadership." (Journalistic roles, page 2)
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"This Media Landscape Guide provides a snapshot of the media in Malawi, including the audiences, the producers, the preferences of different groups in the community, the communications culture, and the languages associated with the media. It gives an insight into the role of media in development wor
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k, crisis preparedness, recent disasters, and the (at time of writing) ongoing COVID-19 response. The guide also gives an overview of each media sector including, digital and social media, radio, television, print and other traditional forms of mass communication. It should be noted that with the constantly changing nature of the media landscape, this is not a comprehensive overview of all media outlets and platforms but rather a snapshot summary of those most relevant at the time of writing." (Introduction)
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"[...] despite the welcome increase in the number of journalism and communication qualifications offered by public and private journalism training colleges in Malawi, the quality of the output is still lackluster. This is overwhelmingly because practical skills courses are taught inadequately, hapha
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zardly and theoretically due, partly, to inadequate human and material resources and lack of a national policy to guide the formation of journalists. It recommends that to improve the quality and relevance of journalistic output, Malawi should draft and publish a journalism education and training policy to guide all journalism training colleges. It also recommends that training colleges should partner with the industry, multilateral organizations with interest in communication and media development, government departments and NGOs not only for industrial attachment but also for these to sponsor communication and journalism training programmes. Partner institutions should consider procuring training materials and assets for the training institutions. The study further recommends that partner institutions need to consider sponsoring academic staff for higher education in journalism and media studies." (Abstract)
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"This ethnographic study used focus group discussions to investigate and gather ideographical information about why statistics from the Nankumba region of Mangochi in Malawi, where, from 2008 to 2010, Farm Radio International implemented the African Farm Radio Research Initiative (AFRRI) - a meticul
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ously and almost flawlessly planned hybrid maize variety promotion radio campaign - consistently showed that farmers preferred local to the promoted hybrid maize varieties before, during, and after the participatory community radio campaigns. The study found that in determining which maize varieties to opt for, farmers consider not only volume of yield per unit area but also taste, smell, flour extraction rate, and storability of the maize. The study further observes that preference of local maize varieties over hybrid is not restricted to rural farmers. Thus, farmer exposure to and participation in radio campaigns may increase awareness and knowledge as did the AFRRI campaign, but may not necessarily lead the farmers and consumers into adopting new maize varieties, technologies or innovations." (Abstract)
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"This study used in-depth interviews to investigate the conditions of service and welfare of journalists in Malawi. It found that while the Media Council of Malawi code of professional ethics and standards and in-house policies expected the best out the journalists, the majority of the journalists,
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mostly junior reporters, were grossly underpaid; far below the monthly living wage. It also found that dejection, fatalism, and individualism pervade journalists so much so that some of them seemed resigned to their status quo. Media owners seemed unwilling to engage in any debate about their journalist employees’ welfare. The study concludes that under such circumstances, many Malawian journalists were likely to be tempted to take bribes and engage in other forms of corruption as coping mechanisms." (Abstract)
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