"This state-of-the-art Handbook provides unique insights into the governance practices and institutions shaping digitalized public spheres. Focusing on the power relations involved, it presents diverse approaches to key debates in media and communication governance, showcasing groundbreaking advance
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s in the field. Contributing authors explore the impact of long-standing trends such as commercialization, digitalization and transnationalization on media and communication governance, highlighting urgent new developments including algorithmization and datafication. Combining theoretical inquiry with cutting-edge empirical analysis, they address governance challenges at the regional, national and global levels to provide a broad view of the social ordering of media systems. Ultimately, the Handbook explores how to protect the public sphere in the digital age and ensure that media organizations and platforms meet democratic expectations." (Publisher description)
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"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches
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to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies." (Publisher description)
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"Este libro es una provocación para quienes lean se atrevan también a construir nuevos textos sobre autoras, pensadoras, teóricas, activistas, contadoras de historias que nos hacen faltan para seguir construyendo el mapa del pensamiento de las mujeres de la comunicación." (Cubierta del libro)
"Este número especialmente dedicado a la radio, a sus públicos, las experiencias locales, comunitarias, tiene la característica de visibilizar la pasión de varias generaciones. La RAC también, moviliza para mostrar un objeto vivo en el campo de investigación de la comunicación en sus múltipl
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es dimensiones. Por último, un conjunto de reseñas dan cuenta de que la radio sigue siendo un medio histórico pero a su vez vigente y alternativo que supo sobrellevar con entereza las transformaciones de leguajes, tecnologías y modos de consumo." (Presentación, página 8)
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"Radio advertising in Argentina has been adapted to the changing needs of radio. This paper aims to describe and analyze the advertisement formats used in the four leading prime time programs in Argentina. The methodology is a content analysis that is applied to a sample of four programs each one wi
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th duration of four hours (ranging from 9 AM to 1 PM, Monday through Friday) for two weeks in October 2010. Therefore, the sample amounts to 160 hours of programming, 40 for each program. Sponsorships are least used, while the advertising segments are prevalent in all programs. The advertising segments are very different in length for the AM vs. FM. The “mention” has becomed increasingly common in prime time. The speaker´s role is essential to the "selling” of products or services and his function becomes more important when programs incorporate dialogue sections to include brand mentions with time for humorous banter. The terms of prime time advertising on Argentinean radio have changed in recent years in order to adapt to the current needs of radio: programming criteria, use of ss, variety of content and voices and interaction with the listener." (Abstract)
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