Marketing do entretenimento

Marcos Cobra (org.)

São Paulo: Editora Senac São Paulo (2008), 279 pp.

Contains tables

ISBN 978-85-7359-680-9

Signature commbox: 212:10-Entertainment 2008

Topics:

Cinema Entertainment and Media / Communication Leisure Market Segmentation Marketing & Branding Television Entertainment, Television Entertainment Programmes Theatre Tourism & Travel

Countries:

Brazil