"This publication updates a 2005 review of communication in Poverty Reduction Strategies (PRS). It includes four country case studies (Ghana, Tanzania, Moldova, and Nepal) and a regional analysis of Latin America and the Caribbean. It explores how the use of strategic communication has expanded beyo
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nd the PRS and is now being integrated into national development planning and implementation. Many of these strategies are shifting their focus from a “dissemination and publicity strategy” to a“communication program” that emphasizes information intervention beyond the traditional campaign, workshop or seminars. Compared with the 2005 review, the main difference is the institutionalization of communication, moving beyond the one-time experience for the first set of PRSs to broader, deeper sustained communication in support of poverty reduction and national development strategies. A second major difference is expanding beyond communication and participation in PRS formulation to PRS implementation, monitoring, and evaluation." (Executive summary)
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"This publication has been produced in order to improve the chances of success of Poverty Reduction Strategies (PRSs) in two ways: 1. To show policymakers how strategic communication can help them to achieve some of their objectives in formulating and executing effective Poverty Reduction Strategies
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; 2. To give the technocrats and officials actively engaged in the execution of Poverty Reduction Strategy Papers (PRSPs) guidance on best practice as well as lessons from a community of practice spread around the world." (Executive Summary)
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"This practical guide is intended to provide a useful communication framework that can be readily applied to CDD operations. More specifically the guide: presents a simple, step-by-step process to plan, design, implement, and manage a comprehensive strategic communication program in a CDD operation;
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explains the basic concepts and ideas of a strategic communication intervention; focuses on the strategic aspects of a comprehensive communication program rather than on ad hoc and occasional information dissemination activities; demonstrates how to establish clear linkages between the communication objectives and the project goals in order to help achieve the overall objective of the CDD operation; and provides specific examples and matrices to plan, design, budget, and manage a communication program in CDD." (Foreword)
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