"This book critically examines how the media assistance and broader "development" sectors have appropriated the catch-all concept of sustainability, originally rooted in economic and environmental fields, to suit their agendas. Analysing 289 project evaluations conducted globally between 1999 and 20
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19, it scrutinizes the tacit discourses underpinning what Pierre Bourdieu termed "the imperialism of the universal" in fostering media systems in the Global South. The book reveals how processes of self-legitimation operate within an increasingly competitive aid market, highlighting a shift from "post-missionary" approaches to business-driven models. Focusing on the often-overlooked African context, it explores nuanced coping capacity in Uganda and the Eastern DRC. Amid questioning of the populist wave as well as power-motivated new entrants, it challenges the recurring aid pattern, emphasizing the urgency of centering social impact and values in media assistance. It offers essential insights for scholars and practitioners navigating the evolving geopolitics of development and public diplomacy. Michel Leroy has been active in media action for over 25 years, both as an implementer and as a consultant. A member of an international research programme on media action, he holds a doctorate from the University of Dortmund. He is now a researcher focusing on the social impact." (Publisher description)
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"This is a compilation of the presentations at the fome conference on "Media Assistance: Mind the Gap!" from September 30 – October 1, 2024, in Dortmund." (commbox)
"L'information economique et sociale occupe la 3eme position des rubriques favorites, derriere le sport et la sante (la 5e pour les femmes). 65% des sondes declarent la suivre mais seulement 5% des 18-24 ans la suivent « regulierement ». 34 % des 18-24 ans n'ont recours a aucun des medias traditio
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nnels pour la suivre. Les medias traditionnels (76 %) sont talonnes par les reseaux sociaux (61 %) mais sont deja depasses parmi les categories socio-professionnelles les moins precaires et chez les 18-34 ans. Le mode de traitement des medias traditionnels releve dans plus d'un cas sur deux d'un journalisme « assis » de compte-rendu. 15 % des repondants suivent les publications d'un « influenceur » economique ou social sur les reseaux sociaux. 96,5 % des repondants privilegient des contenus en arabe. 70 % des Tunisien.ne.s ne sont pas satisfaits des contenus ; 87 % estiment que les themes n'ont rien a voir avec leur vie quotidienne et 64 % que le traitement n'est pas clair et difficile a comprendre. Les journalistes economiques et sociaux sont consideres comme dependants du pouvoir politique (47 %) et de l'argent (46 %). 2,5 % des repondants declarent ecrire des contributions sur ce theme sur les reseaux sociaux (et 7 % chez les plus de 55 ans)." (L'étude en 10 chiffre clés, page 16)
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"After having considered the mediation of sustainability (or, to sum it up, how sustainability narratives are disseminated), this chapter focuses on the sustainability of mediation and to what extent Sustainable Development Goals (SDGs) are supportive in the process of sustaining this public discour
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se production, in the Global South in particular—what is often referred to as ‘media development’ but which will be cited here as ‘media action’, including a media development component. Media action sees the media as tools for development, whether to change behaviour, stimulate growth, provide a forum for public discussion or fulfil the role of a watchdog ... These tools can take the form of media campaigns, education systems for journalists, media laws, media activism, or media literacy just to mention a few." (Page 11)
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"This book examines the way in which SDG initiatives have been disseminated by mainstream media, in government discourse and by NGO’s, charitable organisations, and campaign groups. It questions to what extent sustainability narratives are being supported and how they are represented; how saving t
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he environment can be made pertinent to someone who has no access to clean food or running water; and why local initiatives (in which indigenous populations are making a real difference) are overshadowed by multinationals whose attempts to rectify the damage their goods have done gains more credible reportage." (Publisher description)
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"The evolution of media towards mainly digital platforms has provoked a long crisis in their financing, often resulting in them being absorbed into large industrial groups seeking political influence. In the North as in the South, economic models for independent news and information need to be reinv
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ented." (Page 1)
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"This paper aims to trace the social construct of sustainability in the context of media development and define what is to be sustained, at the level of the intervention (the process of change) or its outcome (the impact on the medium itself). It is intended for all those who are concerned, closely
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or remotely, with ‘media action’ – and this expression is used here to mean any intervention (inside or outside a given media system) that promotes either communication for social change (the use of media for development purposes) or media development (the targeted development of independent outlets). This literature review focuses on the evolution of the concept of sustainability and the way it has been endorsed by the media, media action implementers and donors over time, as funds dedicated to media assistance have increased and the digital revolution has questioned most of the foundations of the media industry, with regard to production, distribution and information usage." (Abstract)
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"The aim of this study is to analyse one of the leading development aid projects in the field of the media, Lausanne-based Fondation Hirondelle (FH), from a communication perspective: It will first be conceptualized in a broader socio-cultural and political sense, in relation to the paradigm of sust
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ainable development and its dedicated goal. It will then be placed in relation to the problematic aspects of the concept of sustainability in the field of media development, from a critical perspective. Finally, the potentials and challenges of the collaboration within the organization will be discussed, especially through a cross-sector communicative dimension." (Pages 2-3)
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"1. A la lumière de l’attrait du Mastère professionnel (MP) « cross-media » pour les étudiants comme pour les employeurs et d’autres expériences de concours sélectifs, l’ Institut de presse et des sciences de l’information (Ipsi) gagnerait à créer un MP majoritairement ouvert aux au
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tres filières, afin d’avoir le potentiel d’attirer l’excellence sur des profils formés par d’autres institutions ou universités du pays. 2. Les centres de formation au journalisme diplômants gagneraient à renforcer leur concours d’entrée, en diversifiant les épreuves et en incluant un oral destiné à valoriser la démarche professionnelle des candidats, comme c’est le cas en mastère. 3. Les centres de formation au journalisme diplômants devraient réfléchir à l’introduction d’une filière en horaires aménagés (cours du soir ou de fin de semaine), de manière à prendre en compte l’arrivée massive de professionnels en activité, notamment au niveau du mastère. Ces horaires aménagés supposeraient une réorganisation de la mise à disposition des équipements et des matériels." (Vingt-cinq pistes de réflexion, page 7)
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"A results-oriented culture of performance and service has been enforced since the 1990s in the EU. Evaluation systems have been a powerful catalyst in driving the transition from media support to media development and in making the latter more independent from broadcasters and donors. In recent yea
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rs, changes in media assistance procedures and aims have profoundly modified the traditional landscape. This article will not question these changes, their origin and motivations. It will focus on implementers’ coping strategies to adapt (or not) to these new procedures and aims and how results-oriented evaluations can drive the shift from outputs to outcomes in a changing media development sector." (Abstract)
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