"La vida, obra y legado del “obispo de los indios”, como hemos visto en los diferentes capítulos del libro, es un referente que se nos ofrece siempre actual; no es el volver sobre lo mismo, sobre lo sabido, es, en cada momento, la oportunidad
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de descubrir y redescubrir las intuiciones de quien, fiel al evangelio, a la Iglesia y a los pobres, nos sigue acompañando en nuestro caminar y en nuestra opción de la misma forma en que lo hiciera aquel caminante encontradizo con los tristes y decepcionados hombres que regresaban por el camino de Emaús. Las contribuciones a este libro nos revelan unas actitudes y prácticas, que siempre serán bienvenidas a la hora de acercarnos a ese pueblo, que se nos presenta de manera tan diversa para escucharlo e intentar, al menos, hacer nuestras sus dolencias y frustraciones. Pudimos observar, asimismo, a un hombre de fe y mucho amor, que fue capaz de desatar procesos que otros ni siquiera hubieran imaginado a nivel eclesial, social, organizativo y comunitario." (Conclusión general, página 210)
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"This book lays out the history of entertainment-education and discusses the boundaries of what counts as entertainment-education and narrative persuasion, includes both authors who work within academia and authors who are practitioners, and chapters focusing on developed and developing countries; d
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raws upon communication principles and theory but prioritizes actionable lessons for how entertainment-education actually works." (Publisher description)
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"This guide seeks to familiarise journalists and media personnel with the Sabido methodology for social change using entertainment-education format serial dramas broadcast over mass media channels (such as radio and television). The main area of fo
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cus is for HIV and AIDS prevention, especially among women and girls. The guide book is part of UNFPA's aim to reinforce the capacities of journalists at the country level to prepare them to be agents of gender- and culturally-sensitive HIV prevention programmes. The training guide gives detailed explanation of the eight-step Sabido methodology of "entertainment with proven social benefit."It is focused on the social-content (educational) portion of an entertainment-education programme. The guide is based on the assumption that the writers received previous training in drama and have experience in writing melodrama. The author also includes at the end of the guide an exploration of the theoretical underpinnings of the Sabido methodology." (ELDIS).
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"Following his experiences in the production of soap operas Miguel Sabido of Televisa (Mexico City) developed a theory as well as practical guidelines for entertainment-education soap operas. Such
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entertainment education soap operas like "Ven conmigo" and "Acompañame" have been very popular in Mexico and other parts of Latin America. Sabido's entertainment-education strategy has also been utilized in countries as India, Kenia, Nigeria, Brasil, Jamaica and Indonesia. The book describes the theory of Sabido, explains how to utilize it in the design of education messages, and explains how the audience effects of this approach can be measured. The author is the International Information Manager at Televisa (Mexico City), where she has worked with Miguel Sabido since 1989. She edits Televisa's semimonthly newsletter about worldwide entertainment-education trends in television and cinema business." (CAMECO Media Forum 3/95)
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