Document details

"News is Life and Death to Us": Understanding Media Audiences in Post-Coup Myanmar

International Media Support (IMS) (2022), 23 pp.

ISBN 978-87-92209-43-6

CC BY-SA

"This publication presents the findings from an audience study carried out by International Media Support (IMS) and Nyan Corridor in June-August 2022. The report provides insights into the media habits of the population of Myanmar following the 2021-military coup as well as people’s news concepts, trust levels and media literacy levels. Due to difficulties with data collection in the current situation, the conclusions of the study apply mainly to the subset of the population that can be said to be in opposition of the military coup. The study found that the 2021 military coup has significantly altered the media environment of the country, causing audiences to change their habits and understandings of both media and news. The military’s crackdown on independent media has made it far more difficult for people to access independent news and information and many struggle to navigate in the polarised society that is also reflected in the media landscape. The conflict is on everyone’s mind and people actively seek out information to stay updated and make informed decisions for themselves and their families. Mainstream media outlets such as Mizzima and DVB are seen as trusted sources of information where content is produced based on ethical principles, but they are unfortunately not always able of providing needed information from a hyperlocal level. In these cases, audiences rely on local media or online community media (eg. Facebook groups for specific local areas) for information. There is no doubt that social media plays a vital role in Myanmar. Compared to the findings from an audience research study, IMS conducted in 2018, where television was the preferred medium for news and information, most Burmese today rely on social media. Facebook is by far the most used platform, but people are beginning to be more vary as to how they use Facebook and leave traces of their whereabouts and political opinions." (Executive summary, page 4)
FINDINGS, 8
From legacy media to online media -- The conflict is everywhere -- Access denied -- High trust in local and verified media -- Social media is a key new source -- Media literacy on the rice
CONCLUSIONS AND RECOMMENDATIONS, 22
Recommendations for the media -- Recommendations for donors and media development organisations