"At a glance, there are a number of societal and infrastructural barriers to overcome before digital publishing has a huge market in these three countries. However, there are certainly opportunities at hand, particularly when it comes to testing and vetting content, where digital books can save publ
...
ishers money and gain exposure in foreign markets. As most publishers foresee, these opportunities will continue to grow as more digital devices proliferate the continent, and education systems begin to turn towards digital initiatives in their classrooms." (Conclusion)
more
"The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors
...
Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries." (Publisher description)
more