mediadev library

Paolo Mefalopulos

In: Handbook of Communication and Development

Srinivas R. Melkote; Arvind Singhal (eds.)

Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 213-232

"This chapter presents the Multidimensional Model for Change (MMC), an innovative model aimed at improving people’s life; it includes the elements of the Communication-Based Assessment (CBA) and Communication Needs Assessment (CNA) frameworks. It is based on a mix of theories of change management ... more

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Handbook of Communication and Development

Srinivas R. Melkote, Arvind Singhal (eds.)

Cheltenham: Edward Elgar Publishing (2021), xvii, 397 pp.

"This incisive Handbook critically examines the role and place of media and communication in development and social change, reflecting a vision for change anchored in values of social justice. Outlining the genealogy and history of the field, it then investigates the possible new directions and obje ... more

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Handbook of Communication for Development and Social Change
Top Insights

Jan Servaes (ed.)

Singapore: Springer (2020), 2 vols.

"The book contains 85 chapters written by persons who have been on those frontlines of communication and development [...] A variety of case studies appear in the book. For example, Kriss Barker and Fatou Jah – in a chapter titled “Entertainment-Education in Radio: Three Case Studies from Africa ... ” – explore in detail projects in Nigeria, Burundi and Burkina Faso that used a communication intervention approach advanced by the Population Media Center. Other chapters in the Handbook take the reader to Spain, Kenya, South Africa, Kazakhstan, and beyond. Song Shi examines “ICTs and Modernization in China,” revealing that assumptions and theories of the modernization paradigm have significantly influenced the policies and projects on ICT4D in contemporary China. And, Song Shi writes, discussion on the potential of other approaches in ICT4D in China has also emerged among scholars. Hina Ayaz discusses the “Multiplicity Approach in Participatory Communication” in Pakistan – wherein the country adopted the Global Polio Eradication Initiative – only to run into negative perceptions and banning of polio vaccinations. However, a shift to a more successful approach, grounded in UNICEF’s social mobilization and communityinvolvement communication strategy, brought significant success. While many of the Handbook case studies incorporate participation as a significant development factor, they also address a wide range of social and political issues including, for example, civic engagement, sexual harassment, empowerment, and community voices. In addition to an abundance of case studies from around the world, the Handbook delves into various research methods that are being used to understand and design communication for development and social change interventions [...] Handbook editor Jan Servaes' own chapter (with Rico Lie), “Key Concepts, Disciplines, and Fields in Communication for Development and Social Change ” identifies five clusters of concepts and practices that are evident in the field today and which determine the activities and approaches in communication for sustainable development and social change interventions: The clusters are (1) a normative cluster of concepts; (2) a cluster of concepts that sets an important context for communication activities for development; (3) a cluster of strategic and methodological concepts; (4) a cluster of concepts that relate to methods, techniques, and tools; and (5) a cluster of concepts that addresses the practices of advocacy, (participatory) monitoring and evaluation, and impact assessment. The authors extend their discussion into three subdivisions: (1) health communication, (2) agricultural extension and rural communication, and (3) environmental communication (including climate change communication). This leads the reader into issues related to (1) right to communicate; (2) education and learning; (3) innovation, science, and technology; (4) natural resource management; (5) food security; (6) poverty reduction; (7) peace and conflict; (8) children and youth, women, and senior citizens; and (9) tourism. Some of the forerunners of development communication have not been forgotten. In “Daniel Lerner and the Origins of Development Communication”, Hemant Shah links Lerner’s 1958 book Passing of Traditional Society to today’s modernization and faith in technology to solve social problems. Also contributing to the foundation of this field is Paulo Freire who contributed much to idea that participation should be a vital part of the development dialogue. Ana Fernández-Aballí Altamirano’s chapter on "The Importance of Paulo Freire to Communication for Development and Social Change" highlights his main work Pedagogy of the Oppressed as a "before-and-after" in the fields of education, research, and communication, initially in Latin America and later in both North and South. Particularly in the case of development communication and communication for social change, the author stresses, Freire’s work had a definitive impact ..." (Review by Royal Donald Colle, Journal of Development Communication, vol. 30 (2), page 92-94) more

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Participatory Communication: A Practical Guide

Thomas Tufte, Paolo Mefalopulos

Washington, DC: World Bank (2009), v, 50 pp.

"This publication is an easy-to-read introduction to current concepts and practices of development communication. It consists of four parts. The first chapter distinguishes between three main conceptual approaches to development communication: the diffusion model, the life skills model and the parti ... more

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Development Communication Sourcebook: Broadening the Boundaries of Communication
Key Guidance

Paolo Mefalopulos

Washington, DC: World Bank (2008), xx, 244 pp.

"This book is essential reading for anybody interested in development communication. Mefalopulos, a World Bank development communication officer with wide-ranging experiences in the field, presents four modules. The first module concisely presents ... more

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Media and Glocal Change: Rethinking Communication for Development

Oscar Hemer, Thomas Tufte (eds.)

Buenos Aires: Consejo Latinoamericano de Ciencias Sociales (CLACSO);Nordicom (2005), 493 pp.

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Participatory Communication Strategy Design: A Handbook

Paolo Mefalopulos, Chris Kamlongera

Rome: FAO, 2nd ed. (2004), 111 pp.

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Participatory Rural Communication Appraisal: Starting with the People. A Handbook

Chike Anyaegbunam, Paolo Mefalopulos, Titus Moetsabi

Rome: FAO, 2nd ed. (2004), 160 pp.

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Theory and Practice of Participatory Communication: The Case of the FAO Project "Communication for Development in Southern Africa"

Paolo Mefalopulos

Austin: University of Texas at Austin, Doctoral Thesis (2003), xii, 294 pp.

Multidimensional Model for Change: A Comprehensive C4D-Based Framework for Sustainable Development

Handbook of Communication and Development

Handbook of Communication for Development and Social Change Top Insights

Participatory Communication: A Practical Guide

Development Communication Sourcebook: Broadening the Boundaries of Communication Key Guidance

Media and Glocal Change: Rethinking Communication for Development

Participatory Communication Strategy Design: A Handbook

Participatory Rural Communication Appraisal: Starting with the People. A Handbook

Theory and Practice of Participatory Communication: The Case of the FAO Project "Communication for Development in Southern Africa"

Handbook of Communication for Development and Social Change
Top Insights

Development Communication Sourcebook: Broadening the Boundaries of Communication
Key Guidance