Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice
Inspiring Practice
Cham: Palgrave Macmillan (2021), xxxiii, 354 pp.
"This book lays out the history of entertainment-education and discusses the boundaries of what counts as entertainment-education and narrative persuasion, includes both authors who work within academia and authors who are practitioners, and chapters focusing on developed and developing countries; draws upon communication principles and theory but prioritizes actionable lessons for how entertainment-education actually works." (Publisher description)
I. FROM THEN TO NOW: HISTORICAL PERSPECTIVES
1 Introduction: Entertainment-Education Behind the Scenes / Lauren B. Frank and Paul Falzone, 3
2 Miguel Sabido's Entertainment-Education / Miguel Sabido, 15
3 The Impact of Social Change Communication: Lessons Learned from Decades of Media Outreach / Willam N. Ryerson, Negussie Teffera, 23
4 Entertainment-Education as Social Justice Activism in the United States: Narrative Strategy in the Participatory Media Era / Caty Borum Chattoo, 39
5 A Strange Kind of Marriage: The Challenging Journey of Entertainment-Education Collaboration / Martine Bouman, 61
II. FROM THEORY TO PRACTICE
6 Transportation into Narrative Worlds / Melanie C. Green, 87
7 The Emotional Flow Hypothesis in Entertainment-Education Narratives: Theory, Empirical Evidence, and Open Questions / Yotam Ophir, Angeline Sangalang, and Joseph N. Cappella, 103
8 Music and Culture in Entertainment-Education / Carlos Chirinos-Espin, 121
9 Strengthening Integration of Communication Theory into Entertainment-Education Practice: Reflections from the La Peor Novela Case Study [UNICEF, Dominican Republic] / Rafael Obregon, Jessica Wendorf Muhamad, and Charlotte Lapsansky, 137
III. FROM RESEARCH TO IMPACT
10 Using Audience Research to Understand and Refine a Radio Drama in Myanmar Tackling Social Cohesion / Sally Gowland, Anna Colquhoun, Muk Yin Haung Nyoi, and Van Sui Thawng, 157
11 Social Norms Theory and Measurement in Entertainment-Education: Insights from Case Studies in Four Countries [Bangladesh, India, Mozambique, Zambia] / Amy Henderson Riley, Farren Rodrigues, and Suruchi Sood, 175
12 In Search of Entertainment-Education's Effects on Attitudes and Behaviors / Donald P. Green, 195
13 When Life Gives You Lemons: What to Do When Something Goes Wrong in Your Carefully Planned Research and How to Avoid Disasters in the First Place / Sheila T. Murphy, 211
14 Mind the Gap! Confronting the Challenges of Translational Communication Research in Entertainment-Education / Hua Wang and Arvind Singhal, 223
IV. FROM CONCEPT TO IMPLEMENTATION
15 Entertainment-Education, American Style: Informing and Studying Hollywood's Portrayals of Social Issues / Erica Rosenthal and Kate Langrall Folb, 245
16 Challenging the Forcefield: Crafting Entertainment-Education Transmedia Campaigns / Joyee Shairee Chatterjee, Ragini Pasricha, Radharani Mitra, and Lauren B. Frank, 265
17 Youth and Entertainment-Education / Sebastián Cole and Jessica Taylor Piotrowski, 279
18 How to Make a Living Legend: Bibliobandido as Literacy Movement Building / Marisa Morán Jahn, 291
19 When Your Audience Is Your Channel: Facebook for Behavior Change / Drew Bernard and Sarah Francis, 311
20 Last Mile Media: A How-To Guide / Paul Falzone and Gosia Lukomska, 323
21 Epilogue: The Next Reel for Entertainment-Education / Paul Falzone and Lauren B. Frank, 339
1 Introduction: Entertainment-Education Behind the Scenes / Lauren B. Frank and Paul Falzone, 3
2 Miguel Sabido's Entertainment-Education / Miguel Sabido, 15
3 The Impact of Social Change Communication: Lessons Learned from Decades of Media Outreach / Willam N. Ryerson, Negussie Teffera, 23
4 Entertainment-Education as Social Justice Activism in the United States: Narrative Strategy in the Participatory Media Era / Caty Borum Chattoo, 39
5 A Strange Kind of Marriage: The Challenging Journey of Entertainment-Education Collaboration / Martine Bouman, 61
II. FROM THEORY TO PRACTICE
6 Transportation into Narrative Worlds / Melanie C. Green, 87
7 The Emotional Flow Hypothesis in Entertainment-Education Narratives: Theory, Empirical Evidence, and Open Questions / Yotam Ophir, Angeline Sangalang, and Joseph N. Cappella, 103
8 Music and Culture in Entertainment-Education / Carlos Chirinos-Espin, 121
9 Strengthening Integration of Communication Theory into Entertainment-Education Practice: Reflections from the La Peor Novela Case Study [UNICEF, Dominican Republic] / Rafael Obregon, Jessica Wendorf Muhamad, and Charlotte Lapsansky, 137
III. FROM RESEARCH TO IMPACT
10 Using Audience Research to Understand and Refine a Radio Drama in Myanmar Tackling Social Cohesion / Sally Gowland, Anna Colquhoun, Muk Yin Haung Nyoi, and Van Sui Thawng, 157
11 Social Norms Theory and Measurement in Entertainment-Education: Insights from Case Studies in Four Countries [Bangladesh, India, Mozambique, Zambia] / Amy Henderson Riley, Farren Rodrigues, and Suruchi Sood, 175
12 In Search of Entertainment-Education's Effects on Attitudes and Behaviors / Donald P. Green, 195
13 When Life Gives You Lemons: What to Do When Something Goes Wrong in Your Carefully Planned Research and How to Avoid Disasters in the First Place / Sheila T. Murphy, 211
14 Mind the Gap! Confronting the Challenges of Translational Communication Research in Entertainment-Education / Hua Wang and Arvind Singhal, 223
IV. FROM CONCEPT TO IMPLEMENTATION
15 Entertainment-Education, American Style: Informing and Studying Hollywood's Portrayals of Social Issues / Erica Rosenthal and Kate Langrall Folb, 245
16 Challenging the Forcefield: Crafting Entertainment-Education Transmedia Campaigns / Joyee Shairee Chatterjee, Ragini Pasricha, Radharani Mitra, and Lauren B. Frank, 265
17 Youth and Entertainment-Education / Sebastián Cole and Jessica Taylor Piotrowski, 279
18 How to Make a Living Legend: Bibliobandido as Literacy Movement Building / Marisa Morán Jahn, 291
19 When Your Audience Is Your Channel: Facebook for Behavior Change / Drew Bernard and Sarah Francis, 311
20 Last Mile Media: A How-To Guide / Paul Falzone and Gosia Lukomska, 323
21 Epilogue: The Next Reel for Entertainment-Education / Paul Falzone and Lauren B. Frank, 339
