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Comparative Analysis of Sustainability of Selected Community Radio Stations

ISSN 2319-7188

"The community radio has made an impression in all grounds of rural society with specific need of sustenance in the long run. The study was taken up to compare the status of three community radios operational each under State Agricultural University (SAU), Krishi Vigyan Kendra (KVK) and Non-Government Organization (NGO). Four villages have been selected randomly from one purposively selected block. Forty (40) respondents from four randomly selected villages from each CRS coverage were selected for the study. Thus, a total of 120 respondents constituted the sample of the study. Sustainability of radio station is considered as the combination of social sustainability (social capital and social equity), operational sustainability (suitability of approach and training-cum problem solving) and financial sustainability. The sustainability index of NGO-CRS was found to 0.60 followed by KVK-CRS (0.58) and SAU-CRS (0.57). It is also revealed that financial sustainability of NGO-CRS was found more important than other indicators of for its long term sustenance." (Abstract)