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Audience Research in Extremis: Cold War Broadcasting to the USSR
Participations: Journal of Audience & Reception Studies, volume 8, issue 1 (2011), pp. 104-131
"How could Western broadcasters during the Cold War learn about their audiences in the USSR when they were denied the possibility of conducting surveys within the country? In response to this quandary, second-best approaches were developed at Radio Liberty employing interviews with travellers outsid
...
Reaching Audiences Worldwide: Perspectives of International Broadcasting and Audience Research 2001/2002
Bonn: Conference of International Boradcasters' Audience Research Services (CIBAR);Paragon Verlag (2003), 131 pp.
