"Covers the four key phases of public relations campaigns (research, strategy, tactics and evaluation), the history and evolution of public realtions and basic concepts of the profession, including ethics, professionalism and the theoretical underpinnings." (Publisher description)
"This volume breaks down disciplinary walls in numerous ways. First, it combines information about the intrapersonal, interpersonal, group, and societal levels of communication into a single resource. At the intrapersonal level, new issues are raised about communication between individuals and deity
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: Why is religious experience difficult to explain in rational terms? Why is silence more sacred than spoken prayer in some religious communities? What is the nature of “thought communication” in religious meditation? Why is the use of profanity justified in some religious circles? How does idolatry reinforce religious customs and values? Why was chanting one of the first forms of religious communication?
Religious information is also exchanged between individuals at the level of interpersonal communication. This volume identifies rituals that have not been adequately analyzed in terms of communication aspects: Why do some sects require public confession? Why is body decoration an acceptable form of worship in some religious groups, but not in others? How does dance communicate the sacred through metaphoric movement? What are the multiple forms of communication with the dead? Why are feasts a form of religious worship in all major religions? How does the study of organizational communication apply to religion?
This volume also aids study of mediated communication to larger groups both inside and outside religious denominations. Throughout history, technology has simultaneously aided and impeded communication processes; this also applies to religious culture: How did religion change during the historical transition from orality to literacy? How did printing contribute to the diffusion of religious values in the world? Why have religious novels grown in popularity? Is television considered a religious medium? How has the Internet affected religious congregations and communities? What is religious media literacy?
These are only a few of the questions addressed by this encyclopedia. Articles also deal with (1) concepts such as information, communication, and censorship, (2) denominations which exhibit different communication practices, and (3) the various media used in religious worship. Entries were contributed by scholars from various disciplines, including religious studies, communication, anthropology, sociology, ancient studies, religion and modern culture, theology, and many others." (Introduction, page xiii-xiv)
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"Sharing the Front Line and the Back Hills" points to a crisis facing international institutions and the media who seek to alleviate and report human suffering throughout the world. The goals of the editor are to tell the story of thousands of individuals dedicated to helping others; and to integrat
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e issues of protection and care into all levels of planning, implementing and evaluating international intervention and action. The book identifies approaches that have proven useful and explores and suggests future directions." (Publisher description)
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