"Just because the effectiveness of disinformation may be tied to innate aspects of human psychology does not mean that democratic societies are powerless to respond. Rather, civil society, journalists, and other stakeholders invested in the freedom and openness of the global information space should develop innovative adaptations to the contemporary, disinformation-rich information landscape by bearing in mind key insights from the 'demand' side of this challenge: passive and active demand for disinformation; disinformation as a global phenomenon; accounting for psychology in fact-checking initiatives; mistrust vs. media literacy; the impact of emerging technologies on the disinformation crisis." (Executive summary)