"A wide array of media development practitioners, donors, international broadcasters, and methodologists, all with extensive experience working in media initiatives in conflict environments met in Caux, Switzerland, in December 2010, to establish the Caux Guiding Principles, whose full text is in th
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is report. Based on a careful appraisal of the current status of monitoring and evaluating media interventions in conflict countries, the Caux Principles outline measures that stakeholders can take to improve evaluation. The Caux Principles urge those working in media and conflict initiatives to take several concrete steps to improve evaluation. These include enabling better collaboration between donors and implementers, expanding financial support for evaluation, encouraging realistic and honest assessments of project successes and failures, designing flexible evaluation plans that are sensitive to changing conditions on the ground, and engaging with local researchers." (Abstract)
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"Over the past twenty years, media interventions have become an accepted tool for conflict management. Interventions have often proven ineffective, however, because they lacked clear definition of their intended outcomes. This volume presents an Intended-Outcomes Needs Assessment methodology (IONA)
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to help address this by: Integrating conflict analysis and media assessments to sharpen the focus on peacebuilding objectives; and improving the quality and precision of project plans to enable better comparison of the results achieved. This manual describes IONA, a three-stage process to help an assessment team understand the causes of conflict in a society, identify changes that could reduce that conflict, and create media interventions that help realize those changes." (Back cover)
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"Since the fall of the Taliban in 2001, the Afghan media sector has experienced dramatic growth in all areas: television, radio, print, internet, mobile phones. As such, the sector holds tremendous potential for making significant contributions to peacebuilding in the country. However, the media sec
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tor also confronts numerous challenges that impede its ability to realize this potential – which can only be addressed through the combined efforts and attention of international and domestic stakeholders alike. Among the most pressing challenges is resolving the tension between information operations and counterinsurgency, on the one hand, and developing a viable, credible media sector on the other. All too often efforts to counter extremist messages through expanded military and government access to the airwaves (via purchased air time and proliferating “radio in a box” broadcasts from military outposts) have had a negative impact on both media market economics and media credibility. Sustainability is also a significant issue. A glut of media outlets has arisen that are privately licensed yet sustained by international donor funds and strategic communications money. This has had a deleterious effect on the perception of media, and its effectiveness as a guardian of public interests. The shortcomings of state-owned RTA as a public broadcaster further contribute to this, leading many experts to call for greater investment in long-term training and mentoring as well as regulatory reform to limit government manipulation of the airwaves." (Summary)
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"A decade ago, mobile phone usage in Afghanistan was almost nonexistent; now there are 13 million subscriptions for a total of 29 million citizens, and the annual growth rate of subscription is estimated at 53 percent. A number of factors have fueled this dramatic increase, including the sheer popul
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ar demand for communication, an absence of viable landline substitutes, government deregulation, and a competitive market that flourishes despite the conflict. Each of the major telecommunications companies in Afghanistan identifies the same five challenges to future expansion: poverty, high illiteracy rates, corruption, an untrained workforce, and lack of security. Despite these challenges, Afghanistan has proved an exceptional case study in the use of mobile phones for social change in support of peacebuilding, as it has been the focus of numerous pilot application programs conducted by the government, non-governmental organizations (NGOs), and the private sector. Mobile money transfer (MMT) applications have proved to be powerful mechanisms for helping to reduce corruption, foster security sector reform, and promote economic development. Yet neither the international community nor the Afghan government has shown the will or the capacity to move MMT programs forward at a pace commensurate with their demonstrated potential. At least two other high-value mobile applications were cited during the June summit as having improved conditions for stability and reconstruction in early deployments: (1) the provision of market information through mobile phones, especially in the agricultural sector, and (2) the use of mobile phones to strengthen local governance and civil society. Both applications have sufficient promise to warrant large-scale rollouts and merit careful consideration by international donors, whose support is vital during the transition to sustainability." (Summary)
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"[...] International donor support for Afghanistan's media has had two primary goals. The short-term goal has been to counteract the effects of insurgent communications in order to win the hearts and minds of the Afghan people. The long-term goal has been to create a free and independent media secto
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r that will continue to function after donor support has ended. Although millions of dollars have been invested in the development of the Afghan media sector and the growth of private media since 2001 is considered one of Afghanistan's greatest success stories, neither of these donor goals is being met. Donor support for Afghan media has led to the growth of radio and television outlets that are almost entirely dependent on foreign funding - direct and indirect. Recent strategic communications policies have neither diminished nor adequately countered the presence of extremist voices in Afghanistan. Despite some examples to the contrary, Taliban communications continue to affect the lives of ordinary Afghans, whereas many communications by and from Western sources do not. Neither short- nor mid-term analysis of the Afghan economy - ranked the third poorest in the world by the United Nations Development Program (UNDP) - foresees the growth of a market able to sustain Afghanistan's domestic media sector without foreign financing. The limited impact of Western communications endeavors, in conjunction with the predicted continued weakness of the Afghan economy, reveals an urgent need for a dramatic shift in the media strategies and goals pursued by the United States and its allies. First and foremost, donors should invest primarily in the Afghan media's production and dissemination of socially constructive contents rather than in building media institutions or infrastructure that the Afghan economy cannot support. For these contents to be received as authentic and credible, they must reflect the vulnerabilities and priorities that Afghans themselves have identified as vital. Donors should make a multiyear funding commitment to the media in Afghanistan. Support should be allocated to both terrestrial and wireless media through a transparent and competitive process developed jointly by donors and Afghan media experts. Aggressively supporting the dissemination of socially constructive contents through new outlets will permit access to both geographic and demographic segments of the population not adequately served by current media outlets." (Summary, page 3)
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"In October 2008, the US Army released Field Manual 3-07 laying out its dramatically revised doctrine for peace and stability operations. At the heart of the new doctrine is a comprehensive approach to stability operations in fragile states that integrates the work of the military with that of inter
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national partners, humanitarian organizations and the private sector. Within this framework, the manual recognizes the important role media plays in successful stability operations. However, it stops short of recommending concrete steps for integrating media sector development with the full spectrum of reconstruction and stabilization activities. This article reviews what the new doctrine says about media sector development, what the gaps are in its treatment of media development, and provides six guidelines for closing these gaps." (Abstract)
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