"Undoubtedly, politicians have awoken to the political power of social media and it will be increasingly adopted as a mainstream means of information distribution and communications as voters and young people are becoming more politically active in a number of the jurisdictions surveyed in this book
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. But it is not a wholehearted embrace. On the side of the voters, the interest in the electoral process derives from personal considerations, such as ethnicity and location, rather than the desire to become politically active. On the side of the candidates, the motivating factor behind their social media efforts is the desire to employ more cost effective communication methods that reach all relevant demographics. Still, the paradigm shift has begun, with varying degrees of impact in the region. A similar survey of voting habits and the impact of social media from years from now would almost certainly tell a different story. Judging by the trends outlined in this book, the same applies to potential electoral impact of social media which could be the major driving force of future elections in the region - along with the youth vote as young people realize the importance of social media to the political machines and, accordingly, flex their own fledgling political muscles across the electoral process." (Introduction, page 10-11)
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"A compilation of 13 articles that discuss social media developments and trends in Asia. For this publication we invited eleven alumni from the Konrad Adenauer Asian Center for Journalism (ACFJ) at the Ateneo de Manila University in the Philippines to share their views on social media issues based o
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n their inside knowledge and hands-on experience. The authors from six different countries provide insight into various new media trends and present diversified approaches, ranging from Cambodia, with comparably low Internet penetration, to Indonesia, which is considered the second biggest Facebook “nation” in the world. Topics include: Integration of social media in traditional newsrooms; Issues and challenges of social media; Social media and newsprint advertising; Social media and television networks; Ways to maximise and monetise social media; Investigative journalism and social media; Censorship and social media." (Back cover)
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