"[This book] has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia. The book outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order; focuses on a broad range of issues, including social media and new services like Netflix, as well as Arab and Asian media; includes major updates on discussion of the Internet to incorporate global events over the last few years (such as Russian use thereof, Facebook, Google); looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment; offers an updated instructor’s website with an instructor’s manual, test banks, and student activities." (Publisher description)
1 Global Communication: Background, 1
2 Development Research Traditions and Global Communication, 31
3 The Message: Role of International Organizations, 47
4 The Medium: Global Technologies and Organizations, 67
5 Web-Based and Digital Media, 81
6 US Multimedia Conglomerates, 102
7 Media Stakeholders Outside the United States, 130
8 European Media, 155
9 The Global Music Industry, 170
10 CNN: International Role, Impact, and Global Competitors, 185
11 The Role of Global News Agencies and Sources, 209
12 Arab Media and the Al Jazeera Effect / Lawrence Pintak, 223
13 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia [China, Japan, India, Korea] / Junhao Hong, 235
14 The Role of Global Advertising, 260
15 Summary and Conclusions, 273