"This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption
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choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India." (Publisher description)
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" Given the breadth and scope of India's media, there is little meaningful literature available about journalism practices. This book brings together contribution from 21 Indian and global scholars and journalists to write informatively and critically about Indian journalism today. The contributors
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in this volume focus on the changes in journalism practices within the context of India's long journalism history, socio-economic conditions of the Indian state, and minority politics. The volume is divided into four different sections, each addressing one relevant aspect: history and evolving changes, social media, e-journalism, marginalization, pedagogy, ethics, and public sphere. Underlying the chapters is a focus on how to address and analyze the enormity and precipitous changes taking place in Indian journalism, media technology, and global relations." (Publisher description)
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"This anthology aims to portray the “soft” power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood's popularity within and outside South Asia, focusing on its role in international relations and diplomacy
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. In addition to contributions that directly engage with the notion of soft power, a number of essays in the volume testify to the attractiveness of Bollywood cinema for ethnically diverse groups across the world, probe the reasons for its appeal, and explore its audiences' identification with cinematic narratives." (Publisher description)
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