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Audience Letters and Letter-Writers: Constituting the Audience for Radio in Transnational Contexts
In: Global Media Studies: Ethnographic Perspectives
Patrick D. Murphy; Marwan M. Kraidy (eds.)
New York: Routledge (2003), pp. 72-89
Global Media Studies: Ethnographic Perspectives
New York: Routledge (2003), xiii, 313 pp.
"Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalization to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, an
...
Entertainment-Education and Social Change: An Analysis of Parasocial Interaction, Social Learning, Collective Efficacy, and Paradoxical Communication
Journal of Communication, volume 50, issue 4 (2000), pp. 31-55
"Most past studies of entertainment-education programs have not provided an adequate theoretical explanation of the process through which community members enact system-level changes as a result of exposure to entertainment-education media message. Here we study the effects of an entertainment-educa
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Efficacy in Letter-Writing to an Entertainment-Education Radio Serial
International Communication Gazette, volume 61, issue 5 (1999), pp. 355-372
"The influence of efficacy, both self and collective, in the adoption of prosocial behaviors has not been examined in the context of large-scale communication campaigns that use mass media interventions. Our purpose is to identify efficacious dimensions in letter-writers' communication to an enterta
...
