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Knowing and Researching Your Audience
In: Managing Radio
Brian Lister; Caroline Mitchell; Tony O'Shea
Sedgefield: Sound Concepts (2010), pp. 63-81
"In this chapter we outline the principles and techniques of audience research including qualitative and quantitative methods and techniques and how to understand and interpret Rajar (Radio Joint Audience Research Limited) surveys. We look at some critical perspectives on audience research methodolo
...
Managing Radio
Key Guidance
Sedgefield: Sound Concepts (2010), 350 pp.
"This book is an excellent introduction to practice and theory of managing radio stations. It is divided into three parts. The first section provides an overview of the radio sector in the United Kingdom and presents the core concepts of radio station management. The second and core part of the book
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