"This book advances alternative approaches to understanding media, culture and technology in two vibrant regions of the Global South. Bringing together scholars from Africa and the Caribbean, it traverses the domains of communication theory, digital technology strategy, media practice reforms, and c
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orporate and cultural renewal. The first section tackles research and technology with new conceptual thinking from the South. The book then looks at emerging approaches to community digital networks, online diaspora entertainment, and video gaming strategies. The volume then explores reforms in policy and professional practice, including in broadcast television, online newspapers, media philanthropy, and business news reporting. Its final section examines the role of village-based folk media, the power of popular music in political opposition, and new approaches to overcoming neo-colonial propaganda and external corporate hegemony." (Publisher description)
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"This article analyzes the role of community radio broadcasting in promoting indigenous minority languages and cultures in selected parts of Malawi. The study collected empirical data from two community radio stations and their surrounding populations. Using the theories of ethnolinguistic vitality
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and globalization, the study reveals that recent establishment of community radio stations, centered on local community development, has created opportunity for promotion of languages and cultures, as practiced by minorities in local areas surrounding the radio stations. Thus, the use of minority languages simplifies the understanding of information and encourages the participation of speakers who might otherwise be excluded due to language difficulties." (Abstract)
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