"While the technical capacity for worldwide television broadcasting has existed at least since 1967, when the live program Our World was beamed to thirty-one countries (Parks, 2003), the cultural challenges facing transnational television exchanges
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have proved more formidable. Even within a single nation, cultural trends and audience tastes are fickle and unpredictable, making television programs risky commercial ventures. The added cultural differences that those programs face when they cross national, ethnic, and linguistic boundaries make it even more difficult to predict the potential popularity of any single television program. Nevertheless, international syndication markets have become more and more important for funding television production around the world over the past two decades (Havens 2006). Consequently, the global television business has developed a variety of strategies to deal with the risks posed by worldwide cultural differences. Central to these strategies are the relationships, reputations, and brand identities that get expressed and renewed at the global television sales fairs." (Abstract)
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"Essentials for Excellence is not comprehensive but it does equip you with sufficient know-how to be able to plan and manage useful RM&E for your AI/PI strategic communication. For those seeking further information, web-links and key references are included. The guide is aimed at users who want stra
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ightforward answers to often quite complex questions (including sampling, research design and pre-testing) who need handy tips, and who are looking for practical rather than academic advice. To be of any use, the guide is highly dependent upon your ability and willingness to adapt the suggestions offered to suit your circumstances and needs. This is also a useful basic reference for researching, monitoring and evaluating other Strategic Communication initiatives whether you are conducting an initial assessment for a child protection communication programme or a final evaluation of a hygiene promotion project." (Foreword)
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"Oral history is inherently about memory, and when oral history interviews are used "in public," they invariably both reflect and shape public memories of the past. Oral History and Public Memories is the only book that explores this relationship, in fourteen case studies of oral history's use in a
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variety of venues and media around the world. Readers will learn, for example, of oral history based efforts to reclaim community memory in post-apartheid Cape Town, South Africa; of the role of personal testimony in changing public understanding of Japanese American history in the American West; of oral history's value in mapping heritage sites important to Australia's Aboriginal population; and of the way an oral history project with homeless people in Cleveland, Ohio became a tool for popular education. Taken together, these original essays link the well established practice of oral history to the burgeoning field of memory studies." (Publisher description)
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"This report is an introduction to establishing a Participatory Monitoring and Evaluation (PME) process to assist in the measurement of Communication for Social Change (CSFC) initiatives [...] The report's primary purpose is to support communication strategies based on CFSC principles when applied t
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o critical issues such as HIV/AIDS prevention and care. Yet the information contained in this report has broader applications to a variety of development concerns. After defining CFSC and the broad purpose of monitoring and evaluation, the report explains why a participatory approach to monitoring and evaluating CFSC is useful. It goes on to discuss key PME principles and "moments" or steps in establishing a PME process. Two "tools" are offered to help readers learn more about and discuss: (1) potential monitoring and evaluation questions and indicators; and (2) PME data collection techniques." (Summary).
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