"In general, the internationalisation of China's television in the past several decades can be divided into four intertwined paths. The first is importing media and cultural products from other countries, which initiated the exchange of China's television with the outside world, and so far is still
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popularly employed by all levels of Chinese television units. The second is coproducing television products with foreign media. The third is exporting television dramas to other countries; and the fourth, which demonstrates the new trend of internationalsiationof China's television, is an aggressive strategy of expanding China's media outlets and their informational and cultural products abroad." (Page 427)
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"The study of Chinese media is a field that is growing and evolving at an exponential rate. Not only are the Chinese media a fascinating subject for analysis in their own right, but they also offer scholars and students a window to observe multi-directional flows of information, culture and communic
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ations within the contexts of globalization and regionalization. Moreover, the study of Chinese media provides an invaluable opportunity to test and refine the variety of communications theories that researchers have used to describe, analyse, compare and contrast systems of communications." (Publisher description)
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