"We selected ten post-communist countries for this research. Eight of them are located on the Balkan Peninsula, from a geographical point of view. We added Romania and Slovenia for historical reasons. The main aim of research is to provide a model of the media system in each of them. We are interest
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ed in the political, societal, economic and technological situation, journalistic standards and media accountability. The important thing is to know how media systems evolve in each country, under the influence of political institutions and external stakeholders. We examined how political, media, economic and social systems co-work or influence each other and how they affect each other." (Publisher description)
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"This book explains divergent media system trajectories in the countries in southeast Europe, and challenges the presumption that the common socialist experience critically influences a common outcome in media development after democratic transformations, by showing different remote and proximate co
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nfiguration of conditions that influence their contemporary shape. Applying an innovative longitudinal set-theoretical methodological approach, the book contributes to the theory of media systems with a novel theoretical framework for the comparative analysis of post-socialist media systems. This theory builds on the theory of historical institutionalism and the notion of critical junctures and path dependency in searching for an explanation for similarities or differences among media systems in the Eastern European region." (Publisher description)
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"The agenda for transition after the demise of communism in the Western Balkans made the conversion of state radio and television into public service broadcasters a priority, converting mouthpieces of the regime into public forums in which various interests and standpoints could be shared and delibe
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rated. There is general agreement that this endeavor has not been a success. Formally, the countries adopted the legal and institutional requirements of public service media according to European standards. The ruling political elites, however, retained their control over the public media by various means. Can this trend be reversed? Instead of being marginalized or totally manipulated, can public service media become vehicles of genuine democratization? A comparison of public service media in seven countries (Albania, Bosnia & Herzegovina, Croatia, Kosovo, Montenegro, North Macedonia, and Serbia) addresses these important questions." (Publisher description)
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"Journalists in Croatia primarily see their roles in the classical (western) "watchdog" function of providing analysis of current affairs, monitoring and scrutinizing political leaders, and business. These values are followed by public-forum roles of the media through letting people express their vi
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ews and provide information people need for making political decision. Several of the values that reach high means (4.0 and higher) might be related to the (relatively) recent democratization and the view that the media should assist in this change. This particularly relates to the belief that journalists should advocate social change, motivate people to participate in political activity, and support national development. A large number of respondents (between close to 50% to almost 70%) think that it is somewhat important that journalists influence public opinion, set the political agenda, and provide orientation and direction in daily life to their audiences. As we go down the list with the least supported statements and shares of supporters, the homogeneity of the answers also decreases, while the most highly placed values having smaller standard deviations. The minority of journalists thinks that their work entails a support of government policy or to convey a positive image of political leadership (12 and 13.2 %, respectively), and a similarly small number thinks they should take an adversarial role to the government." (Journalistic roles, pages 1-2)
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"The two main questions of the research were as follows. To what degree are PSBs in the five selected Southeast European countries ready to meet the new challenges? What actions and policies are needed to ensure the existence and development of public service TV programming in a digital environment?
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Having in mind importance of development and sustainability of public media, Mediacentar Sarajevo and South East European Network for Professionalization of Media (SEENMP) recognized the need for a comprehensive analysis of current situation and possible transformations of media landscape and initiated this regional study of public service television in the digital age. Research includes five countries: Bosnia and Herzegovina, Bulgaria, Croatia, Slovenia and Serbia. Eash of the case studies analyzed: readiness of the market to face new challenges, media scene and consumer/audience habits; existing legal framework, state policy and their roles in process of digitalization; public TV service, their market and social standing, as well as strategic planning for new trends." (https://www.media.ba)
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