"'Alternative Media' is the term used to describe non-mainstream media forms that are independently run and community focussed, such as zines, pirate radio, online discussion boards, community run and owned broadcasting companies, and activist publications such as Red Pepper and Corporate Watch. The
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book outlines the different types of 'alternative" (Publisher description)
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"This article explores what the study of witchcraft in an African setting can contribute to current efforts to theorize mass mediation and the imagination it fosters. Recent ethnographies of witchcraft discourses in Africa have continued to associate them with the formation of small-scale groups, bu
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t evidence from Malawi shows how they enable subjects to imagine sociality on an indeterminate scale. The article deploys the concept of mediation to theorize how in this imagination witches mediate sociality as the unrecognized third parties who give rise to recognized social relationships of varying scale. The ethnography of witchcraft discourses in radio broadcasting and an impoverished peri-urban area demonstrates not only their relevance to apparently disparate contexts but also their potential to exceed the impact of the mass media. The case of a violent conflict involving Pentecostal Christians, South Asian entrepreneurs, Muslims, and members of a secret society provides an example of how arguments about witchcraft had a greater impact on the popular imagination than a mass-mediated report of the same conflict. The article concludes by arguing that witchcraft discourses should be accorded weight equal to the mass media in theorizing the imagination." (Abstract)
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"Die Beiträge dieses Bandes thematisieren Fragen der HIV/Aids-Prävention in Afrika - dem nach wie vor am stärksten von der Pandemie betroffenen Kontinent. Im Zentrum jeglicher Präventionsarbeit steht die Wissensvermittlung mit dem Ziel, Menschen durch Aufklärung und entsprechende Informationen
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zu einer Verhaltensänderung und damit zu einer Aufgabe des gesundheitsgefährdenden Verhaltens zu bewegen. (Wissens-) Kommunikation wird damit zur wichtigsten Säule der Prävention. Hier liegen die Anknüpfungspunkte für die sprach- und kommunikationswissenschaftlichen Untersuchungen dieses Bandes, die Prävention in unterschiedlichen medialen Kontexten analysieren. Demgegenüber heben die sozialwissenschaftlichen Arbeiten stärker auf kulturelle und soziale Aspekte der Prävention und deren kritische Analyse ab. In den meisten Beiträgen des Bandes gerät dabei auch das Aufeinandertreffen lokaler und globaler Einflüsse im subsaharischen Afrika in den Blick." (Klappentext)
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"This book presents conceptual and methodological issues related to the use of communication in order to facilitate participation among stakeholders in natural resource management (NRM) initiatives. It also presents a collection of chapters that focus on participatory development communication and N
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RM, particularly in Asia and Africa. There are many approaches and practices in development communication, and most of them have been implemented in the field of environment and natural resource management. But, even when considering participatory approaches in NRM, communication is often limited to information dissemination activities that mainly use printed materials, radio programmes and educational videos to send messages, explain technologies or illustrate activities. These approaches, with their strengths and weaknesses, have been well documented.
Participatory development communication takes another perspective. This form of communication facilitates participation in a development initiative identified and selected by a community, with or without the external assistance of other stakeholders. The terminology has been used in the past by a number of scholars to stress the participatory approach of communication in contrast with its more traditional diffusion approach. Others refer to similar approaches as participatory communication for development, participatory communication or communication for social change.
In this publication, participatory development communication is considered to be a planned activity that is based on participatory processes and on media and interpersonal communication. This communication facilitates dialogue among different stakeholders around a common development problem or goal. The objective is to develop and implement a set of activities that contribute to a solution to the problem or the realization of a goal, and which support and accompany this initiative. This kind of communication requires moving from a focus on information and persuasion to facilitating exchanges between different stakeholders to address a common problem, to develop a concrete initiative for experimenting with possible solutions, and to identify the partnerships, knowledge and materials needed to support these solutions." (Preface)
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"A collection of 22 papers on the indigenous language press (and other media) in Cameroon, Kenya, Malawi, Nigeria, Uganda, and Zimbabwe, primarily devoted to the activities of African language newspapers and periodicals. Some papers examine the significant and pioneering role religious publications
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– both Christian and Islamic – have played in the development of indigenous languages presses in Africa, while others examine some of the socio-political and economic changes that have greatly affected indigenous language media over the years, and have lead to its demise to some extent. Also included as an Appendix is a paper in Dutch by Honoré Vinck, “Het belang van de periodieke koloniale pers in Afrikaanse talen”, which examines the role of the African language press during colonial days in the Belgian Congo." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2135)
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"Klaus Fiedler tells the story of the ‘Kachere Books series’ developed at the Department of Theology and Religious Studies at Chancellor College, University of Malawi. Fiedler believes Africa has a lot to offer for academic publishing in Africa,“forget about the handicaps and look at the oppor
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tunities”, and, despite frequent statements to the contrary, a market for academic books does exist in Africa, “and it is a market in the right place, since books on Africa are needed first of all in Africa.” He proves his point by drawing attention to the remarkable success of the Kachere series launched in 1995, supported by some statistical analysis of sales at home, elsewhere in Africa, as well as overseas through African Books Collective. The series started with a remit to publish primarily books on theology and religion in Malawi, but soon expanded to include books with more political content, and titles on Malawian culture and society. Over a hundred titles have been published (of which 33 have been reprinted) with page extents ranging from a slim 28 pages to as much as 607 pages, with initial print runs of 500-700 copies. The author says “what has been possible here may well be possible elsewhere” and urges other publishers to get started: “Complaining, though emotionally satisfying, does not achieve anything… It is better to find practical solutions." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2285)
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