"Technological evolution has rewritten the books on media campaigns many times. However, some things have remained the same. First, media campaigns must come from multiple sources. They must employ printed materials, radio and television public service announcements, and internet technologies, such
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as social media. Materials must communicate universally and effectively. This means strong imagery, high contrast, and powerful type without being text laden. Still, media campaigns are only one element of a movement to change behavioral norms, especially with an issue so complex as inner-city violence. They must work in conjunction with outreach programs and have community, local, state, and national support from government agencies. More importantly, the message must be consistent and persistent. Behavioral change can happen over time with repeated conditioning brought about by activism." (Conclusion, page 21)
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"This article investigates the flow of communication policy principles across the supranational, international and national levels, through the lens of policy transfer. Policy transfer is a new concept for the field of media and communication studies. The article utilizes and expands on the concept
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to study the case of digital policy flows between leading regional powers, the EU and USA and MERCOSUR. The article argues that EU and US policy priorities are reflected in the Latin American policy framework, which shifts from a focus on audiovisual and culture-centred objectives to the digital economy paradigm. MERCOSUR then functions as a policy broker between 'outside' interests and those of its member states through the influence of international key players whose interests clash with those of regional goals." (Abstract)
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"This volume addresses the tension between loud and often spectacular histories and those forgotten pasts we strain to hear. Employing social and cultural analysis, the essays within examine mnemonic technologies both new and old, and cover subjects as diverse as U.S. internment camps for Japanese A
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mericans in WWII, the Canadian Indian Residential School system, Israeli memorial videos, and thedesaparecidosin Argentina. Through these cases, the contributors argue for a re-interpretation of Guy Debord's notion of the spectacle as a conceptual apparatus through which to examine the contemporary landscape of social memory, arguing that the concept of spectacle might be developed in an age seen as dissatisfied with the present, nervous about the future, and obsessed with the past. Perhaps now "spectacle" can be thought of not as a tool of distraction employed solely by hegemonic powers, but instead as a device used to answer Walter Benjamin's plea to "explode the continuum of history" and bring our attention to now-time." (Publisher description)
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"The use of smartphones and tablets has jumped significantly in the past year, with fewer people using their computers for news. More than a third of online news users across all countries (39%) use two or more digital devices each week for news and a fifth (20%) now say their mobile phone is their
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primary access point. The number of people paying for digital news has remained stable over the past 12 months, although we have seen a significant switch to more valuable ongoing digital subscription in most countries. Our new (and unique) social media index for news shows Facebook is by far the most important network for news everywhere. Although Twitter is widely used in the US, Spain, and the UK, it is far less influential in many other European countries. Google+ is emerging as increasingly important for news, along with messaging application WhatsApp. European respondents remain strongly committed to news that tries to be neutral (or impartial) but Americans are more interested in hearing from brands and reporters that are open about their own views and biases." (Key findings, page 8)
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"Using the Israeli-Palestinian conflict as a natural laboratory for studying possibilities and limitations of constructive conflict coverage, the present book combines a longitudinal retrospective look at the coverage of the Israeli-Palestinian conflict with experimental research on audience reactio
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ns and theoretical questions of conflict, war and peace coverage.
The editors aimed at utilizing these materials to learn about changes in media framing and representation of issues, actors, and leaders; to focus on problems of war coverage and peace journalism, such as the persistence of a war orientation in media culture and performance, and the extent to which the media have “matured” so as to change this normative orientation in favor of an increased contribution to peacemaking and peacekeeping; and to study and criticize peace journalism thought, research and action after some twenty years since its emergence." (Publisher description)
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"Global Journalism Practice and New Media Performance provides an overview of new and traditional media in their political, economic and cultural contexts while exploring the role of journalism practice and media education. The authors examine media systems in 16 countries, including China, Russia a
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nd the United States." (Publisher description)
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"Examining experiences at a wide variety of community papers – from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago – "Saving Community Journalism" is designed to help journalists an
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d media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media." (Publisher description)
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"Today, DIY- do-it-yourself - describes more than self-taught carpentry. Social media enables DIY citizens to organize and protest in new ways (as in Egypt's "Twitter revolution" of 2011) and to repurpose corporate content (or create new user-generated content) in order to offer political counternar
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ratives. This book examines the usefulness and limits of DIY citizenship, exploring the diverse forms of political participation and "critical making" that have emerged in recent years. The authors and artists in this collection describe DIY citizens whose activities range from activist fan blogging and video production to knitting and the creation of community gardens. Contributors examine DIY activism, describing new modes of civic engagement that include Harry Potter fan activism and the activities of the Yes Men. They consider DIY making in learning, culture, hacking, and the arts, including do-it-yourself media production and collaborative documentary making." (Back cover)
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"The structure of this Yearbook is divided in three parts. The first part is an introduction chapter that makes a comparative synthesis of fiction in Obitel countries. This comparison is made from a quantitative and qualitative perspective that allows us to observe fiction development in each countr
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y, pointing out its main products as well as the topic of the year: transmedia production strategies in television fiction. The second part includes 12 chapters (one for each country) with an internal structure in which sections of the Yearbook are usually constant, although some are more specific than others." (Pages 19-20)
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"This book is about public diplomacy as it is practiced by American diplomats at US embassies around the world. The focus is intentionally on field operations, since that is an aspect of public diplomacy that has been neglected in the literature. The book shows how American diplomats cope with the c
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hallenges of criticism—and correct misunderstandings— that foreign publics have about US foreign policy and American society and culture. It discusses the techniques they use to engage in a dialogue with people from different cultures. Some of these techniques are new, designed to cope with new technologies, and some are older and have been tested over time. The book it takes the reader inside American embassies to show how public diplomacy specialists work with ambassadors and other American officials as part of a team representing the United States. This book is based on extensive original field research into actual cases of public diplomacy operations as conducted abroad in the twenty-first century. Much of the research has never been published before. The book uses empirical evidence to formulate written and unwritten rules that have been followed by experts and it highlights their best practices. It is also informed by the author’s personal experience of thirty-one years in the Foreign Service, including two ambassadorships and several tours as public affairs officer (PAO) or assistant PAO." (Introduction)
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"Visual images have been a central component of propaganda for as long as propaganda has been produced. But recent developments in communication and information technologies have given terrorist and extremist groups options and abilities they never would have been able to come close to even 5 or 10
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years ago. There are terrorist groups who, with very little initial investment, are making videos that are coming so close to the quality of BBC [British Broadcasting Corporation] or CNN [Cable News Network] broadcasts that the difference is meaningless, and with access to the web they have instantaneous access to a global audience. Given the broad social science consensus on the power of visual images relative to that of words, the strategic implications of these groups' sophistication in the use of images in the online environment is carefully considered in a variety of contexts by the authors in this collection." (Publisher description)
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"Führen Globalisierung und Digitalisierung bei Journalisten zu einer weltweit einheitlichen Rollenvorstellung (= Illusio)? Rund 70 Leitfaden-Interviews mit Online-Journalisten zeigen das Fortbestehen nationaler und internationaler Unterschiede - aber auch eine klare Tendenz: Auf der Suche nach mög
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lichst vielen Klicks verlieren die Journalisten den Glauben an die klassische Gatekeeper-Rolle; sie werden "Gatepusher'." (Verlagsbeschreibung)
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"A new news disseminator has emerged to revitalize the profession of information gathering – the non-profit news organization. Adopting a framework of community trust, this article begins a scholarly response to the questions: Who are these non-profit journalists and what do they aim to accomplish
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? A rhetorical analysis of nearly 50 mission statements and ethnographic work on two case studies revealed a commitment to rebuilding public trust, to reclaiming community journalism, to re-emphasizing the “ordinary” citizen, and to pioneering collaborative news work by means of digital technologies. Our analysis demonstrated that many of these organizations, in considering news as a public good, work to re-conceptualize the industry for citizens, but depend upon a level of funding that might not be viable in the long term. However, this research posits that little in the way of true community trust can be achieved until these organizations discover a sustainable business model." (Abstract)
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