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"Bleibt alles anders? Oder was ist wirklich neu in der viel beschworenen Berliner Medienrepublik? Die qualitative Studie untersucht explorativ und in komparativer Sicht (USA und Deutschland) die Auslagerung von Regierungs-PR zu Agenturen und Beratern sowie die Auswirkungen auf die Beziehung zum Poli ... more

Media-Mediated AIDS

Cresskill, New Jers.: Hampton Press (2003), viii, 356 pp.
"This book, containing 17 chapters from health communication scholars both in the U.S. and abroad, is expressly concerned with media-related aspects of AIDS. Whether that media is print, electronic, and/or visual, they lie at the heart of understanding the messages we have, or perhaps have not, rece ... more
"This book explores the power of using media education to help urban teenagers develop their critical thinking and literacy skills. Drawing on his 20 years of experience working with inner-city youth at the acclaimed Educational Video Center (EVC) in New York City, Steven Goodman looks closely at bo ... more
"Brett Davidson makes a convincing case for radio being the most hospitable media environment for retaining the human characteristics of public deliberation. In South Africa, for example, radio reaches far more people in their own languages than other media do. Moreover, radio can broadcast live, ... more
"Much research on urban development is supply-led - generated by the interests of donors and researchers in the North rather than the needs of poor households in the growing cities of the South, Communicating for Development focuses attention on the most fundamental of questions about development: h ... more

The Right to Tell: The Role of Mass Media in Economic Development

Washington, DC: World Bank (2002), ix, 322 pp.
"Clearly as important providers of information, the media are more likely to promote better economic performance when they are more likely to satisfy three conditions: the media are independent, provide good-quality information, and have a broad reach. That is, when they reduce the natural asymmetry ... more
"This is an entirely new edition of the author’s 1984 study (originally published by South End Press) of radical media and movements. The first and second sections are original to this new edition. The first section explores social and cultural theory in order to argue that radical media should be ... more
"The following questions will be examined: Which methods of communication (mass communication, Internet, personal communication) promise effective communication with smokers? Which messages (contents) promise effective communication with smokers? Which multipliers promise effective communication wit ... more
"This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and pr ... more