"The markets we do include are a very diverse bunch, from the very closed and politically tightly controlled such as Laos; through a large number of nations on the African continent which have seen a sudden improvement in digital infrastructure thanks to the landing of several new submarine intercon
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tinental fibre optic cables over the past few years; and not forgetting markets like Trinidad & Tobago, which seems to enjoy a large choice of TV channels to serve a relatively modest population; or indeed Iran, fresh from its welcome back into the international fold following the suspension of UN sanctions in January 2016. For each market, we give some economic data sourced from the IMF, as well as our estimates and forecasts for advertising expenditure and growth in its ad market to 2018. We also provide a short commentary setting out an overview of the media market in question." (Page 1)
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"As media ecosystems in West Africa are increasingly diversifying and opening up after decades of state control, innovative and independent journalism is advancing government transparency and accountability. New opportunities for funders are opening in tandem, with potential for both social and econ
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omic impact. This report explores several of these opportunities, surfaced through in-depth research on Nigeria and Ghana. While both countries lead the region in terms of both economic and media development, they operate under many of the same dynamics and constraints that exist across West Africa, and show how other markets may evolve, politically and commercially." (Executive summary)
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"Internet freedom has declined for the sixth consecutive year, with more governments than ever before targeting social media and communication apps as a means of halting the rapid dissemination of information, particularly during antigovernment protests. Public-facing social media platforms like Fac
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ebook and Twitter have been subject to growing censorship for several years, but in a new trend, governments increasingly target messaging and voice communication apps such as WhatsApp and Telegram. These services are able to spread information and connect users quickly and securely, making it more difficult for authorities to control the information landscape or conduct surveillance. The increased controls show the importance of social media and online communication for advancing political freedom and social justice. It is no coincidence that the tools at the center of the current crackdown have been widely used to hold governments accountable and facilitate uncensored conversations." (Page 1)
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"Community video is a powerful approach to improving nutrition practices, even in areas beset by drought, conflict, and food shortages. When community members create and share videos that promote optimal nutrition and hygiene behaviors, friends and neighbors pay attention. This report details the po
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sitive impact of a pilot community video project for better maternal, infant, and young child feeding in Niger and offers important lessons learned." (Back cover)
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"Mass distribution campaigns of insecticide-treated nets for malaria prevention are usually accompanied by intensive behaviour change communication (BCC) to encourage hanging and use of nets. However, data on the effectiveness of these communication efforts are scarce. In preparation for the next ro
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und of mass campaigns in Nigeria, a secondary analysis of existing data from post-Campaign surveys was undertaken to investigate the influence of BCC on net hanging and use. Surveys were undertaken between 2009 and 2012 in ten states in Nigeria using standardized questionnaires. Two-stage cluster sampling was used to select households in each study site. Outcomes were defined as the effects of BCC message exposure and recall on knowledge, attitudes, perception as well as intentions and actual use. From the univariable analysis, potential confounders and explanatory variables were identified and key effects explored in multivariable linear or logistic regression models; terms in the models were kept if they had a marginal significance with p<0.2. To quantify the effects from BCC, a treatment effect model was used with an inverse-probability weight regression adjustment. More than half of the respondents (58.4%; 95% CI 56.0, 60.7) had heard a message about net use or hanging during or after the distribution campaign, with media cited as the most common source of information. Attitude towards net use was positively linked to the number of messages recalled and was overall better in the northern study sites. The number of messages recalled was also the strongest predictor of knowledge (p<0.001). All BCC outcomes showed a significant increase in net use, which was strongest for the confidence to take action regarding nets with an overall effect of 17%-point increase of net use comparing poor and excellent confidence levels. Intention to use every night increased net use by 15%-points and discussing net use in the family by 8% points. All these effects were statistically significant (p<0.001). Multichannel BCC campaigns as well as other media were effective in contributing to an increase in net culture, hanging and use, particularly by vulnerable groups." (Abstract)
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"The magazine programme Fo Rod and the debate show Tok Bot Salone built a loyal and engaged audience. The number of people who listened to either one or both programmes increased from 0.8 million in 2013 to 1.1 million in 2015, representing 29% of all adults. The proportion of regular listeners was
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very high, with practically all listeners tuning in to at least every other episode. In the year after the elections, almost half the audience (48%) was female. But, despite efforts to maintain this, the proportion dropped to 39% by 2015 – a decline also seen in other Global Grant countries following elections. Research respondents were drawn to the radio programmes because they were informative and easy to understand, and listeners enjoyed the calm, audience-driven style of presentation. Tok Bot Salone’s format of debates in different localities was considered particularly effective at providing a platform for citizens to ask their leaders questions. By 2015, the BBC Media Action Sierra Leone Facebook page was the most popular (liked) in the country [...] Fo Rod and Tok Bok Salone appear to have successfully supported bottom-up accountability: more than two in five listeners strongly agreed that they played a role in holding government to account. This is a higher proportion than seen in any of the other countries where BBC Media Action delivered Global Grant-funded governance projects. Accountability was particularly important in the context of the Ebola outbreak when people were reliant on decisive, lifesaving government action. However, the extent to which the programmes supported top-down responsiveness was less clear. There were calls to provide more followup programmes to examine leaders’ commitment to making promised change." (Key findings, pages 6-7)
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"The paper addresses the blurred understandings of what developing country mobile internet users feel they are paying for. The move towards increasing online news and music consumption around the world has resulted in low growth in paid content consumption and a digital advertising market that is no
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t highly favourable for news or entertainment providers. From a major study conducted on mobile phone based internet behaviours in Ghana, Kenya and Uganda in 2015, we find consumption in these countries reflects the trends observed in more mature markets where the decline in news purchase revenues and advertising rates raises fundamental questions about the business models of independent media. While users enjoy the personalized content benefits of the mobile web, they feel that paying for data (i.e. Mobile connection and data bytes) is sufficient and conflate it with paying for content (i.e. Content in an online newspaper or online music). We argue that deconstructing misunderstandings of paying for mobile internet access and paying for content (including ascertaining whether they are genuine misunderstandings) is important for understanding how to achieve a free and fair internet, where content is accessible but generates enough profit to be sustainable." (Abstract)
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"Ce guide a pour objectif de fournir aux journalistes formés un support de communication adapté et efficace, leur permettant de diffuser des messages sur les problèmes prioritaires de santé en Guinée. Il doit également leur donner le même niveau d’information et des messages harmonisés sur
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les thématiques évoquées. Grâce à cet outil, les journalistes aborderont plus facilement ces questions avec des messages précis, clairs et adaptés aux communautés tant urbaines que rurales." (Introduction)
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"Social media as a new phenomenon has become a tool used by many televangelists and pastors all over the world. It is against this background that this research sought to explore the Facebook activities of some Ghanaian Pentecostal pastors from a missional perspective. The article deals with the con
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cept of social media, Facebook and its potential for mission purposes, the Facebook phenomenon among Ghanaians and how Ghanaian Pentecostal Pastors are using Facebook for missional purposes, as well as some of concerns on the negative uses of social media. The study revealed that Ghanaian pastors are followed by people from different religious and societal backgrounds. It has also offered the pastors and their congregations the opportunity to form relationships with a wide and diverse range of people without being bound by geographical space." (Abstract)
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"Few aspects of Liberian society have suffered more under UNMIL than the media, which is critical for any young democracy but all the more so for one emerging from civil war. The U.S. Agency for International Development (USAID), the U.N. mission itself, and other donors have spent more than $10 mil
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lion since 2003 to develop a robust independent media market capable of holding Liberia’s leaders accountable — only to watch UNMIL turn around and build a media behemoth that monopolized the country’s talent, resources, and audience, making it impossible for smaller outlets to compete. UNMIL Radio, the U.N. mission’s flagship media outfit, has a budget of $1.4 million this year — more than the annual revenue of the country’s commercial media combined. We are not aware of a media market in any other democratic country where one player so dominates all others in terms of revenue and resources. And there’s a massive misrepresentation at the heart of UNMIL Radio’s presence in Liberia. Although it now masquerades as an independent media outlet, operating in the same radio space as other news providers and delivering a product that looks like that of other news providers, the U.N. shows little interest or aptitude for the hard, dirty work of independent journalism. It claims to set a standard for journalism in the country but then fails to deliver on the industry’s most important responsibility — holding leaders, not just Liberia’s but the U.N.’s own, to account." (Introduction)
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"International trade in creative industries showed sustained growth in the last decade. The global market for traded creative goods and services totaled a record $547billion in 2012, as compared to $302 billion in 2003. Exports from developing countries, led by Asian countries, were growing faster t
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han exports from developed countries. Among developed country regions, Europe is the largest exporter of creative goods. In 2012, the top 5 creative goods exporters included Germany, France, Switzerland, the Netherlands and Belgium. Exports of creative goods from developed economies grew during the period 2003 to 2012, with export earnings rising from $134 billion to $197 billion. Among developing countries, China is the largest exporter of creative goods. In 2012, the top 5 exporters were China, Hong Kong, China, India, Turkey and South Korea. Exports of creative goods from developing economies grew during the period 2003 to 2012, with export earnings rising from $87 billion to $272 billion. Developing countries are playing an increasingly important role in international trade in creative industries." (Executive summary)
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"Ce compte-rendu présente les résultats d'une étude s'appuyant sur une méthode à la fois innovante et éprouvée pour mettre en lumière les effets d'un programme radiophonique d'informations et de débats au mali. La présente étude poursuit deux objectifs : d’une part, il s’agit d’iden
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tifier les effets relatifs à la résolution des conflits et au processus de paix à différents niveaux (individu et société d’un côté, concernant les savoirs, les opinions et les comportements d’un autre côté). D’autre part, elle vise à acquérir de nouvelles connaissances méthodologiques pour permettre à l’avenir de développer des études similaires sur les effets des médias. Au-delà des résultats obtenus, ce projet doit également servir de base concrète pour améliorer la pratique des programmes d’informations de Studio Tamani au Mali dans le but d’amplifier leur impact. Le concept de l'étude a été élaboré en prenant en compte d'une part les hypothèses de travail du programme de la fondation Hirondelle au Mali et d'autre part les publications actuelles concernant les effets des médias. Ainsi, les thèses examinées portent à la fois sur les effets visés par le programme de la fondation Hirondelle au Mali et les hypothèses plus générales avancées par la recherche en matière d'effets médiatiques. Parallèlement, cette étude se veut explorative, intégrant ainsi dans toutes ses étapes la possibilité de découvrir de nouveaux effets jusqu'ici inconnus. À cet effet, deux méthodes couramment utilisées dans les études médiatiques ont été combinées : l'enquête et l'analyse de contenus. L'étude permet de dégager quatre conclusions principales :
1 : Studio Tamani fournit plus d‘informations sur le conflit et ses auditeurs se sentent mieux informés, de façon significative
2 : L’écoute de Studio Tamani éveille donc l’intérêt politique en général, consolidant ainsi une condition pour que les citoyens prennent part au dialogue politique et à la recherche de solutions.
3 : L’écoute aux émissions de Studio Tamani incite plus aux discussions à propos du conflit. Cet effet se restreint toutefois au cercle de la famille et des amis.
4 : Il y a une préférence significante parmis les écouteurs des émissions de Studio Tamani pour le «dialogue » comme solution au conflit inter-malien.
Si l’étude n’a pas pu vérifier certaines hypothèses de travail trop ambitieuses du programme Hirondelle, comme l’idée que Studio Tamani encourageait un « engagement vers la paix » ou encore une « culture de la paix », elle prouve toutefois qu’écouter les émissions de Studio Tamani a des effets favorables au processus de paix." (Résumé)
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"This paper argues that the safety of journalists in Ghana can no longer be taken for granted given the available evidence of physical attacks on journalists (Joint Statement NMC et al., 2016 and MFWA, 2016). The overarching objective of the study is to portray Donkor’s case as typical of similar
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cases in Ghana and beyond and highlight the implications of attacks on journalists. In the past decade or so, physical attacks on journalist have been the most prevalent form of violation against journalists in Ghana. In this essay, a single case study of Donkor is examined together with relevant documents as the tip of an iceberg to demonstrate and paint a picture of the harrowing and degrading experience of physical and other forms of attacks against journalists in Ghana and its implications for safeguarding press freedom and the fundamental human rights of people. The incidence of attacks against journalists and how such perpetrators often go unpunished, though not a phenomenon peculiar only to Ghana, needs serious interrogation given the latitude of freedom of the media guaranteed in the 1992 fourth republican Constitution of Ghana. It is pertinent to ask: how far have stakeholders contributed to the promotion of journalists’ safety as prescribed in UNESCO’s Safety of Journalists Document? While chronicling some instances of actions, which tend to endanger the lives of journalists in the line of duty, I would conclude that a concerted effort is required to enable journalists, the public, civil society organisations, international organisations and state institutions to initiate strategic actions aimed at tackling the problem." (Abstract)
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"This book investigates the role of citizen journalism in railroading social and political changes in sub-Saharan Africa. Case studies are drawn from research conducted by leading scholars from the fields of media studies, journalism, anthropology and history, who uniquely probe the real impact of t
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echnologies in driving change in Africa." (Publisher description)
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"L’approfondissement des pratiques démocratiques dans les pays étudiés passe non seulement par le renforcement des capacités des médias et des journalistes, pour qu’ils puissent s’emparer pleinement des outils numériques, mais aussi par la montée en puissance d’un grand nombre de nouv
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eaux acteurs citoyens qui ont déjà montré, notamment lors de rendezvous électoraux, le rôle positif qu’ils pouvaient jouer. Les enjeux liés à la qualité et à la diversité de l’information disponible dans ces pays, à la transparence de l’action publique et à la redevabilité des institutions, sont intimement liés à l’existence d’un écosystème structuré qui englobe des journalistes, des blogueurs, des développeurs informatiques, des représentants d’administrations publiques, des spécialistes des données ou de la cartographie, des membres d’OSC ou d’ONG, etc. Accompagner ces acteurs citoyens d’Afrique dans le développement d’un espace public ouvert, pluriel, participatif et bien informé constitue aujourd’hui un défi à plusieurs dimensions : Contribuer à l’amélioration de l’accès à l’information (et donc, à l’accès à l’internet); Sensibiliser aux enjeux de la société numérique et de la participation citoyenne; Soutenir les acteurs de l’information et de la donnée au service du débat public; Structurer des réseaux nationaux/internationaux et d’éco-systèmes locaux d’acteurs citoyens; Développer une culture de la donnée publique ouverte et des usages que l’on peut en faire." (Conclusion, page 38)
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"This practice briefing sets out what BBC Media Action learned in delivering and supporting health communication in response to the Ebola crisis in West Africa in 2014–15. It has a particular focus on Sierra Leone as this was the hub of the organisation’s response. The paper aims to contribute t
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o a body of knowledge about how to best harness and deploy media and communication in public health emergencies. It also underscores the need for the global community to plan and invest in communication long before any crises take hold, to ensure that communication plays a central role in reducing the impact of future crisis events. The paper sets out the specific communication challenge posed by Ebola and why it was so difficult to get to grips with this in the early months of the outbreak. It then documents when the health communication response became more useful and explores what that tells us about effective media and communication. Finally, it offers recommendations to ensure that media and communication are used to their full potential during other disease outbreaks or humanitarian crises." (BBC Media Action website)
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