"The first part [...] deals with [...] topics as copyright protection, desktop advances, the role of the editor, multinational publishers, scholarly publishing, best-sellers, and more. Major essays explore the nature and impact of the new technologies, changing patterns of readership, scientific pub
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lishing, developments in textbooks, encouraging literacy, economics, and other important issues. The second part of the Encyclopedia focuses on international aspects of publishing. It surveys the industry in the United States, Britain, France, Germany, and Japan, and examines how developments in the evolving economies of Eastern Europe, the European Community, Southeast Asia, and other parts of the world have an impact on publishing worldwide. The Encyclopedia also offers insights into Africa's drastic book shortage and how the publishing community might reach this market." (Publisher description)
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"In fact this paperback is about narration and about text in whatever form: spoken, written or printed. Or even better, this book is about the importance of narrative art. It therefore invests all kinds of storytelling, not only the person-to-person oral tradition, but also the mediated forms of sto
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rytelling. Is taken for granted that the radio is giving an extra dimension to the spoken word, like books are giving an extra dimension to the printed word, or the cinema or television are connecting texts and visuals again, like woodcut printings have done in the past. Stories from the oral tradition found their way to the mass media like movies, radio and television. Therefore a wide variety of media will be discussed in this book without showing any preference for one medium or another. The focus of interest is more on storytelling then on de media used to tell stories. It is about the athletics of words and the flexible relatedness between the various media. All these media make use of characters to present stories. Therefore characters with stereotyped traits are present in every medium that makes use of narrative or dramatic elements like comic books, photo novels and soap operas. Mass media have been taking over the role of traditional storytelling. Nowadays, it seems as if instead of listening to an individual storyteller, the global community sits down and have stories told by their favourite radio plays and television series like situation comedies and soap series. Some social scientists strongly reject this change in media consumption. They regret the changing patterns in spending leisure time. They regret for example the supposed decline of reading habits which has been considered as an effect of changing media consumption. And they are not the only ones to regret this. On the one hand there are the educationalists worrying about the latest statistics on literacy rates. These figures certainly do not show any worldwide improvements in literacy and numeracy. And there are the publishers too, who regret the declining reading habits. On a global scale the selling of books and other printed matter is at a decline. With an expanding media market, people are spending their leisure time in a more varied way leaving them less time to read. However, despite this conclusion the educational system in whatever country cannot do without a structured transfer of knowledge. And it seems that the most effective medium within the educational system still is the written word, being presented to the people by printed materials. Learning children as well as adults to read and write is the main preoccupation of as many multilateral aid organisations as national governments." (Pages 10-11)
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"For several years there has been an awareness in the Philippines of the need to ensure that investments in natural resources research produce options which farmers may adapt and adopt. The Philippines Council for Agriculture and Resources Research and Development (PCARRD) 1991 Review highlighted th
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e need to address inadequate links between farmers, outreach systems and research. The report underlined the limited number (11 percent) of "mature technologies" which had been adopted by farmers. This case study grew out of an FAO/UNDP communication for development project which aimed at improving the exchange of relevant agricultural information between research, extension networks and farmers in five regions of the Philippines. The field work in each site was started using rapid appraisal techniques. It soon became evident however, that technology and information per se were insufficient elements to propel an increase in agricultural productivity and rural incomes. Other demands were voiced by the communities, which in turn pointed to the need to make services in all sectors more responsive to barangay needs, including credit supply, infrastructure development, marketing, health and education. The farmers' definitions of problems and their underlying causes indicated the limited impact which agricultural information and communication have, if not coordinated, with other services. This explains why agricultural development needs to have a systems perspective. From a systems perspective, it is necessary to identify all the actors involved. In this context it was clear that the Department of Agriculture's extension system is only one of many actors which influence farmers' decision making hence the necessity for systematic mapping of the agricultural information linkages that are important to farmers." (Abstract)
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"Carpenter begreift Medien als erweiterten Spiegel, als veräußerte Träume unseres Selbst, die uns, sobald wir mit ihnen in Berührung kommen, gefangen nehmen. Seine Zuneigung zu den Naturvölkern ermöglicht ihm Beobachtungen, die zeigen, wie sehr diese Medien in einen Bann schlagen." (Süddeutsc
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he Zeitung, 1994)
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"The Tripartite mission review of community media centres in Banga, Ibajay and Laurel, and discussions with representatives of Batanes and Olutanga have shown that the project has basically fulfilled its development and immediate objectives. An experimental methodology has been established based on
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the varied experiences of setting up the first five stations. Wherever possible, trainers and researchers are recruited from the regions where the sites are located, backed up by experienced consultants recruited in Manila. While guidelines for the setting up of community media centres have been drafted, these notes are still being updated and improved, as n ew experiences bring in improved methods or show new challenging situations. Collaboration with the national cooperators has been cohesive and productive. The Project Management Team has also focussed on developing a network of local cooperators to spread the idea of community radio, and to root research and training work on a firm anchorage of local specialists and institutions. This has not only produced a broad team of cooperators but has also netted significant savings in the use of project resources, while ensuring an implementation team w h o better understand the local ideosyncrasies. Every effort has been taken in this project to demystify radio and newspaper work, using simple equipment and production methods. Special use has been made of the karaoke (a singalong cassette console with loudspeaker) for producing the flagship programme of all stations, Baranggayan sa Hintpapawid. While maintaining simplicity, the project should not lose sight of professionalism in radio production, in choice of equipment, production techniques and regular transmission. Maintaining a high technical quality will be especially important for F M broadcasting which provides clean signals and can exaggerate even small technical faults. Professionalism will also be necessary for maintaining the respect of other commercial stations in the broadcast areas. Ways are also being studied to link up with established commercial stations for news and programme exchange." (Executive summary)
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"The International Broadcasting Audience Research Department (IBAR) of the BBC World Service presently commissions representative sample surveys of the adult populations of more than 20 different countries each year. Surveys reported in this compilation published first time in 1993 provide detailed
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information on the spread of radio and television in countries for which such data are otherwise difficult to obtain. The 1993 edition contains the only nationally representative radio and television surveys in Indonesia, Ghana and Senegal. Other surveys include Mozambique, Angola, Fiji and Nepal. The 1994/5 edition presents a report on the growth of audiences for satellite television in India, audience surveys in Macedonia, Albania, India, Kenya, Nigeria, the Czech Republic and Romania." (Catalogue Libbey 1995)
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"How and to what extent are women in grassroots communication creating avenues for democratic communication and fostering social change? How is grassroots communication consolidating women's views and perspectives on gender subordination and social transformation? Women in Grassroots Communication b
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rings together a stellar cast of contributors from across the globe–Africa, Asia, Latin America, and North America–to answer these and other questions. First, they review the various frameworks for addressing the relationship between women, participation, and communication, looking at the ways women have been perceived. Next, the authors look at the social roles of women in their communities, their capabilities to communicate, and their informal networks at the local and community levels. The third section focuses on media production and the issues of media competency, identity, representation, evaluation, and group process. Finally, by looking at the connections between women's participatory practices and wider sociopolitical initiatives, the final chapters examine the issues of organization, leadership, and communication strategies." (Publisher description)
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"Covers media environment, media law, press, broadcasting, ownership, journalism quality and education in China, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, and Thailand. Each chapter includes an essay written by local journalists besides an overview written b
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y the Freedom Forum staff. The Appendices offer Media profiles of Cambodia, Laos, Mongolia, Myanmar, North Korea, and Vietnam." (Book review in: Asian Journal of Communication, vol.4, nr.1, 1994)
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