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"Für Studenten sollte nachvollziehbar sein, wie man von bestehenden Ergebnissen zu einer Forschungsidee, von dieser zu theoriengestützten Untersuchungsstrategien und durch diese über die Interpretation der Ergebnisse zu einem mehr oder weniger konsistenten Erkl/irungsmodell kommt. Aus diesem Grun ... more
"Commerce in Culture is an innovative study of how states have responded to the globalization of the film sector. Concerned with more than film content or substance, the book exposes the ongoing political and economic struggles that shape cultural production and trade in the world. The historical fo ... more
"This book examines the crucial role the media played in the 1994 Rwanda genocide, bringing together local reporters and commentators from Rwanda, Western journalists, and media theorists. Part One (eight articles) describes and analyzes "Hate Media in Rwanda", mainly, but not exclusively, focusing ... more
"This study offers an explicit theory of media pressure - what it is, how it works, how it can be measured - based in part on the 'positioning theory' in discursive psychology. This offers the first independent and comparative history and analysis of media pressure vs. coverage, through the lens of ... more
"Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential h ... more
"Firmly rooting its argument in democratic and economic theory, the book argues that a more democratic distribution of communicative power within the public sphere and a structure that provides safeguards against abuse of media power provide two of three primary arguments for ownership dispersal. It ... more
"Die deutsche Soziologin Kristina Isabel Schwarte zeichnet nach, wie US-Regierung und -Militär die Rahmenbedingungen für die Berichterstattung über den Vietnamkrieg und Interventionen im Irak seit 1991 beeinflussten. Schwarte beleuchtet die Informationspolitik und Propaganda-Strategien der Konfli ... more
"This manual was written for experienced and novice advocates alike who are eager to use state of the art technology techniques to challenge old policies and create new ones that will enhance the quality of life and access to opportunity for everyone. The case studies, resources, tips, and best prac ... more
"'Alternative Media' is the term used to describe non-mainstream media forms that are independently run and community focussed, such as zines, pirate radio, online discussion boards, community run and owned broadcasting companies, and activist publications such as Red Pepper and Corporate Watch. The ... more