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Pimp my farm: Eine Reality-TV-Show in Kenia verändert nicht nur die Ernte der teilnehmenden Bauern, sondern auch das Leben der Zuschauer

Fritz Habekuß

Die Zeit, nr. 51 (2023)

"[...] Tonny Njuguna ist Schauspieler und einer der beiden Moderatoren von Shamba Shape Up, einer Reality-TV-Show aus Kenia. "Shamba" bedeutet Farm in der Landessprache Kisuaheli, "shape up" ist Englisch und heißt so viel wie aufmotzen oder pimpen. Allein in Kenia schauen Woche für Woche bis zu ne ... un Millionen Menschen zu – und das bei 55 Millionen Einwohnern. Das Format ist so erfolgreich, dass Shamba Shape Up mittlerweile fast in jedem großen kenianischen Fernsehsender Nachahmer hat und das Original in andere ostafrikanische Länder exportiert wird. Shamba Shape Up gibt es seit 2010, und während das Team die dreizehnte Staffel dreht, läuft im Fernsehen die zwölfte. Die Idee hat Ähnlichkeiten mit MTVs Pimp My Ride, wo der Rapper Xzibit Anfang der 2000er Schrottautos tunen ließ. Bei Shamba Shape Up geht es dagegen um andere Dinge: um das richtige Futter für die Kühe, wie man seine Farm an die Klimakrise anpasst und wann es sinnvoll ist, sich gegen Ernteausfälle zu versichern. Um finanzielle Bildung für Bauern, darum, was es heißt, sich gut zu ernähren, und was man tun kann, wenn der eigene Hof von eingewanderten Pflanzen überwuchert wird. Das Wichtigste dabei ist, dass nicht nur den Bauern geholfen wird, sondern die Zuschauer etwas lernen. Zum Beispiel, wie man Passionsfrüchte richtig pflanzt. So wie Vivien Machanury jedenfalls nicht. Ihre ersten Pflanzen waren zu widerspenstigen Büschen herangewachsen, deren mickrige Früchte sie aus dem Gestrüpp herausschütteln musste. Drei Tage lang wird das Filmteam auf ihrem Hof drehen, am Ende soll sie wissen, was sie besser machen kann: "Ich kenne das aus meinem vorigen Job: sich auf ein Projekt konzentrieren, dann das nächste angehen." Vivian Machanury ist 50 Jahre alt. Vor drei Jahren hat sie ihren Beruf bei einem Telefonnetz-Betreiber aufgegeben. An der Wand ihres Hauses hängen noch Auszeichnungen als Mitarbeiterin des Monats und Zertifikate von Weiterbildungen. In ihrem Job hatte sie zuletzt ein Team von 50 Mitarbeitenden unter sich. Dann wurde sie Bäuerin. "Weißt du", sagt sie zu Tonny Njuguna, "ich habe mir das nur zugetraut, weil ich immer eure Sendung geguckt habe." Der ist sichtlich gerührt. "Das müssen wir gleich noch mal vor der Kamera machen", sagt er. [...]" more

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Mental Health Reporting: A Toolkit for Media Professionals in Nigeria

Mental Health KAFE;Centre for Journalism Innovation and Development (CJID);Association of Psychiatrists in Nigeria (APN) (2023), 61 pp.

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Gender-Based Violence Narratives in Internet-Based Conversations in Nigeria: Social Listening Study

Martha Silva, Udochisom Anaba, Nrupa Jani Tulsani, Pooja Sripad, Jonathan Walker, Adolor Aisiri

Journal of Medical Internet Research, volume 25, issue e46814 (2023), 11 pp.

"Objective: We explore how gender-related internet-based conversations in Nigeria specifically related to sexual consent (actively agreeing to sexual behavior), lack of consent, and slut-shaming (stigmatization in the form of insults based on actual or perceived sexuality and behaviors) manifest the ... more

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In the Shadow of Genocide: Justice and Memory Within Rwanda

Stephanie Wolfe, Matthew C. Kane, Tawia B. Ansah (eds.)

London; New York: Routledge (2023), xxix, 281 pp.

"This book brings together scholars and practitioners for a unique inter-disciplinary exploration of justice and memory within Rwanda. It explores the various strategies the state, civil society, and individuals have employed to come to terms with their past and shape their future. The main objectiv ... more

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Kleptocratic Cooperation in Africa: How Russia and China Undermine Democracy

J. R. Mailey, Andrea Ngombet Malewa

Washington, DC: National Endowment for Democracy (NED) (2023), 17 pp.

"The two essays in this report highlight ways in which two global authoritarian powers, Russia and China, provide surge capacity to kleptocratic networks in Africa. In his essay J.R. Mailey dissects the Wagner Group’s illicit activities in key parts of Africa. The Wagner Group’s activities are c ... more

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How Audience Research Informed the Development of Niambie Project in Tanzania: A Look at Gender Dynamics and its Decision Making

Jasmine Shio, Catherine Buckell, Kaushiki Ghose

London: BBC Media Action (2023), 7 pp.

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Résurgence du Mouvement du 23 mars : Quel avenir pour la Région des Grands Lacs africains ?

Goma: Éditions de Pole Institute (2023), 331 pp.

"Ce numéro porte un regard critique sur la crise que traverse actuellement la Province du Nord Kivu, et la RDC en général, à cause de la nouvelle guerre imposée au pays par le mouvement rebelle M23. Connaissant une période sécuritaire sombre qui y a motivé l’instauration d’un État de si ... more

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Journey to Extremism in Africa: Pathways to Recruitment and Disengagement

UNDP (2023), 156 pp.

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The Mediation of Sustainability: Development Goals, Social Movements, and Public Dissent

Ben Harbisher (ed.)

Lanham; Boulder; New York; London: Rowman & Littlefield (2023), 250 pp.

"This book examines the way in which SDG initiatives have been disseminated by mainstream media, in government discourse and by NGO’s, charitable organisations, and campaign groups. It questions to what extent sustainability narratives are being supported and how they are represented; how saving t ... more

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Digital Spaces, Rights and Responsibilities: Towards a Duty of Care Model in Southern Africa

Admire Mare

Friedrich-Ebert-Stiftung (FES) (2023), 14 pp.

"In this article, the intersection between digital spaces, rights, and responsibilities in an interconnected platformising world is highlighted. Besides unpacking structural harms and unfreedoms accompanying this platformisation, it also proposes a duty of care model rooted in the African philosophy ... more

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Malawi: Inclusive Digital Economy Report

Samantha Malambo, Tobias Schilling, Iris Kissiti, Naomi de Groot

UN Capital Development Fund (UNCDF) (2023), 21 pp.

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State of Internet Freedom in Africa 2023. A Decade of Internet Freedom in Africa: Recounting the Past, Shaping the Future

CIPESA (2023), 71 pp.

"This special edition honours the efforts of various state and non-state actors in the promotion of internet freedom in Africa. The report takes a deep dive into the dynamic landscape of internet freedom on the African continent and offers contextual information and evidence to inform ICT policymaki ... more

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The State of Communication, Community Engagement and Accountability in the Horn of Africa Drought Response: A Snapshot Report for Ethiopia, Kenya and Somalia

Andrew Nzimbi, Alyssa Thurston

London: CDAC Network (2023), 21 pp.

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How to Foster Constructive Dialogue as Part of Media Development? Lessons from a Case Study on Interactive Radio Formats in Niger

Ines Drefs, Lamine Soleymane

Bonn: Deutsche Welle DW Akademie (2023), 22 pp.

"This case study shows that media development endeavors to foster constructive dialogue require concerted effort. They have to be in closely interwoven with local realities and needs — be it at the country, community or individual level. The example of interactive radio formats in Niger illustrate ... more

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How Radio Can Build a More Supportive Environment for Girls’ Education, Learning, and Empowerment

Karen O´Connor, Sophie Stelle, Mohamed Kpaka et al.

London: BBC Media Action (2023), 15 pp.

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Reflections on the International Association for Media and Communication Research: Many Voices, One Forum

Jörg Becker, Robin Mansell (eds.)

Cham: Palgrave Macmillan (2023), xxxvii, 558 pp.

"Established in 1957, the International Association for Media and Communication Research (IAMCR) has facilitated international exchanges and research collaborations among academics, journalists, and other practitioners, addressing media and communication problems and influencing theory and practice ... more

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The Mobile Economy Sub-Saharan Africa 2023
Quick Overview

London: GSMA (2023), 46 pp.

"Mobile connectivity in Sub-Saharan Africa continues to drive digital transformation and socioeconomic advancements. This underlines the need for continued efforts to address the persisting barriers that impact mobile internet adoption in the region, particularly the affordability of devices, online ... more

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African Language Media

Phillip Mpofu, Israel A. Fadipe, Thulani Tshabangu (eds.)

London; New York: Routledge (2023), xxi, 317 pp.

"This book outlines how African language media is affected by politics, technology, culture, and the economy and how this media is creatively produced and appropriated by audiences across cultures and contexts. African language media can be considered as a tool for communication, socialization, and ... more

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Converged Radio, Youth and Urbanity in Africa: Emerging Trends and Perspectives

Stanley Tsarwe, Sarah Chiumbu (eds.)

Cham: Palgrave Macmillan (2023), xxiii, 250 pp.

"This book explores the convergence of urban radio with digital media technologies in Africa, focusing on how youth are riding on the rapid (though uneven) internet rollout on the continent to participate and drive the production and consumption of urban radio. With thirteen original chapters, the b ... more

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Indigenous Language for Social Change Communication in the Global South
Inspiring Practice

Top Insights

Abiodun Salawu, Tshepang Bright Molale, Enrique Uribe-Jongbloed, Mohammad Sahid Ullah (eds.)

Lanham et al.: Lexington Books (2023), vii, 284 pp.

"Indigenous Language for Social Change Communication in the Global South brings together voices from the margins to engage in dialogue about common social change issues in Latin America, Africa, and Asia. This book argues that resistance and social movements, expressed in music and songs and exchang ... more

The Mobile Economy Sub-Saharan Africa 2023 Quick Overview

Indigenous Language for Social Change Communication in the Global South Inspiring Practice Top Insights

The Mobile Economy Sub-Saharan Africa 2023
Quick Overview

Indigenous Language for Social Change Communication in the Global South
Inspiring Practice

Top Insights