"This is an introduction to the collective marketing strategy with a regional and thematic emphasis on Nepalese community radio stations. In this publication, airtime is viewed as the "product" that all community radio stations sell, and which builds a link between them, as well as their mutual aim
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to contribute to the social progress of their communities. Hence, this publication suggests building partnerships to support each other in various contexts, eg, by sharing programmes on topics like immunisation, which are relevant for many radio stations, or by assisting each other in finding sponsorships or advertisers. The term "collective" refers to partnerships of Nepalese community radio stations amongst each other, either on a national or a regional level, or amongst those who have something else in common, although partnerships can also be built by community radio stations and commercial radio stations. The text includes an explanation of the principles of social marketing, and considers its specific features in relation to community radio. The desired structure and the underlying principles that follow this strategy are also discussed. All in all, the publication can inspire radio activists who wish to improve the programmes and the promotion of their radio stations by building a network with others." (commbox)
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"This is an overview of strategic planning tools designed for Nepalese community radios. In plane language, it introduces to the basics of strategic planning, situation and stakeholder analysis, long-term vision and guiding principles, identification of risk factors, definition of indicators and the
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implementation of strategic planning. Many graphs and tables illustrate and facilitate the use of the different concepts, as well as the concrete example of a strategic plan in the annex. Every issue is treated quite briefly, so maybe reading this manual will not be enough to really start a strategic planning process. Nevertheless, it serves the purpose of an introduction quite well." (CAMECO Update 3-2009)
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"This book is based on conclusion that ethics are nothing but a series of moral qualities. The first chapter, apart from tracing the history of ethics and throwing some light on the concept as such, tries to define ethics. The second chapter outlines the efforts surrounding enforcement of ethics in
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Nepalese journalism apart from reviewing the implementation them. Apart from defining community radio, the third chapter deals in detail with issues related to ethics in community mass media and related areas. In the fourth chapter, since ethics is not a basic or relative law, effort has been made to point out that ethics can undergo changes with time. Fifth chapter tries to incorporate laws which are attracted in the course of information dissemination. The sixth chapter carries differing ethics rendered into Nepali. That will contribute to the task of carrying out comparative analyses. Together with this, a compilation of the ethics enforced in Nepal until now have been carried as annexures." (Foreword)
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"IPDC’s support for community radio in Nepal has been a strategic, defining factor in the growth of the community media sector. The Programme has regularly supported small, distinct projects that have catalyzed the growth of the sector at different times by promoting replicable models, establishin
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g precedents and benchmarks, and building the capacity of key organizational players. Between 1993 and 1997, IPDC played a key role in the establishment of the country’s first independent broadcaster, Radio Sagarmatha. In 1999, the Programme was instrumental in setting up Nepal’s first rural radio licensee, Community Radio Madanpokhara. In 2002, IPDC provided critical support to Radio Lumbini, the region’s fi rst cooperative broadcaster, and Radio Swargadwari, a station in the heart of the country’s armed conflict. In 2006, IPDC supported the Nepal Association of Community Radio Broadcasters in a broad, sector-wide initiative. Community radio has gone from one license in 1997 to nearly 90 at the end of 2007." (Page 3)
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"We examine the sustainability of Community radio (CR) as a tool towards achieving the overall development in the South Asian region. A cross-country comparison of CR in areas including people’s participation, regulatory scenarios, human resource development, technology usage trends, financial pra
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ctices etc. shows a wide variety of CR applications and challenges. An indepth analysis of financial data and practices of several Nepalese CR stations (rural, urban, and semi-urban) alongside regulatory and anecdotal references from India and Bangladesh shows potential viability through advertising and other mechanisms. Even with an advertisement cap of 5 minutes per hour, every station shows the potential of achieving financial sustainability by selling a fraction of the allotted ad time (7%-46%). Our model shows that the monthly operating expenditure of types of stations turns out to be more significant than the annualized capital expenditure. In our analysis (and borne out in the real world), of the three considered stations, the semi-urban station has the highest cost per listener. Stochastic cost modeling of real world CR data show the trend of increased cost for content development is a trade-off for expanding the listener base and transmission time. We conclude with a proposed set of policy and operating recommendations to enable CR to play a significant role in overall South Asian development." (Abstract)
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"The volume begins with a general overview of faith-based peacebuilding by pastor and peace-practitioner David Steele. Several CRS staff members provided input on the early drafts [...] The case studies that follow all deal with initiatives involving Catholic actors. This is the tradition out of whi
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ch CRS functions, and within which it learns. However, CRS and its church partners frequently and intentionally act in tandem with other civil society organizations, and they cooperate with other faith-based actors. Two of the case studies in this work (one from Uganda and one from The Philippines) deal with inter-religious efforts, while a third (India) deals with a broad ecumenical effort among leaders and members of diverse Christian denominations. In addition, many cases demonstrate how church partners are able to engage key decision-makers and leaders at different levels of society at critical moments in the course of a conflict. The central learning question for all the case studies is “what are the key factors that have contributed to, or impeded, the effectiveness of church peacebuilding action?” The intent is to surface lessons while helping to develop an internal, disciplined habit of reflection within the organization. The general guidelines for writing the studies emphasize four good learning practices: a) linking interventions to the context, b) articulating the implicit and explicit hypotheses or “theories of change,” c) using, building upon and/or complementing evaluation, and d) recognizing potential rival explanations for why things happened. It should be clear that the cases are exemplary, not representative. They provide a small sampling of the peacebuilding activities conducted by CRS and its partners in recent years. Each CRS region freely determined which particular case it would bring to the undertaking. Adherence to the initial qualifying criteria — including engagement with external actors (civil society, government or inter-religious) and commitments to social cohesion or equity — varied considerably." (Introduction, page 3-4)
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"Significant efforts to develop an independent journalism have stumbled badly in Central Asia, where politics, economics and the unforeseen consequence of widespread self-censorship have derailed development of a Western-style media and the democracy it serves. What is worse, from Kazakhstan to Uzbe
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kistan, prospects for developing a believable, fact-based journalism look grim. Much of this trouble can be laid at the doorstep of self-censorship, which flourishes across the region with uncommon vigor. Central Asian journalism is in worse shape than the rest of the post-Communist world, largely because the socioeconomic and political situations in this relatively remote region remain in flux from a backwardness that modernity is only of late and slowly affecting. One of the most confounding elements that stymie the evolution of Central Asia journalism is a culture that drives the new post-Communist institutions and the mentalities of the region's sociopolitical, economic, and cultural elites. Consequently, those who endeavor to aid the evolution of Central Asian media should look to the history and culture of the region and then impart a more complete understanding of Western journalism's mission, values, roles, and sound news business practices before addressing journalistic techniques." (Abstract)
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"Mit den ersten freien Wahlen im Jahr 1993 trat Kambodscha nach Jahren der Unterdrückung und des Krieges ein schwieriges Erbe an. Mitte der 90er Jahre vollzogen sich gleichzeitig drei Prozesse: die Friedenskonsolidierung, die Industrialisierung und die Demokratisierung. Welche Rolle Massenmedien be
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i diesen Entwicklungen einnehmen, ob sie diese hemmen oder beflügeln, ob Medien in ihrer Arbeit behindert oder ihnen freien Lauf gelassen wird, dies zeigt die vorliegende Analyse anhand des kambodschanischen Beispiels. Kambodscha entpuppt sich hierbei als komplexer Sonderfall, der aufgrund der zeitlich parallel ablaufenden Prozesse aufschlussreiche Ergebnisse erwarten lässt." (Verlagsbeschreibung)
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