"ZenithOptimedia predicts global ad expenditure will grow 4.6% in 2016, reaching US$579 billion by the end of the year. This will be a 0.7 percentage point improvement on 2015: 2016 is a ‘quadrennial’ year, when ad expenditure is boosted by the Summer Olympics, the US presidential election and t
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he UEFA football championship in Europe. The global ad market has enjoyed stable growth since 2011, with growth rates ranging between 4% and 5% a year, and we expect it to maintain this pace for the rest of the forecast period." (Page 1)
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"Drawing on fieldwork among Kurdish broadcasters in Turkey and Europe, this article shows how ethnic media mediate nationhood in a conflict context. Despite rising interest in the media-nationhood nexus, and the expansion of studies on ethnic media, little is known about ethnic media in conflicts in
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volving state and non-state actors. This study investigates three Kurdish broadcasters, Roj-TV, Gün-TV, and TRT-6. The collected data include expert interviews and informal conversations with employees. Through a grounded theory approach, a model is developed that proposes four modes of mediated nationhood, in which the relation to the state and the role of ethnicity are key elements. Next, it is demonstrated how mediated nationhood in conflicts is characterized by multiple constraints, and how this affects the perceived roles and ethnic belongings among media professionals." (Abstract)
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"Kefa Hamidi hat unter den weiterhin komplizierten Bedingungen in Afghanistan fast 200 Journalistinnen und Journalisten zu ihrem beruflichen Rollenselbstverständnis befragt und die Ergebnisse mit Befragungen aus Industrie- und Entwicklungsländern verglichen. Zudem hat er afghanische Medien daraufh
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in analysiert, inwiefern dieses Selbstverständnis in die Realität umgesetzt wird. Gerahmt werden die Ergebnisse von einer umfangreichen Bestandsaufnahme des afghanischen Gesellschafts- und Mediensystems, das stark von religiösen Werten geprägt ist." (Verlagsbeschreibung)
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"A qualitative study was conducted in Indonesia and Sri Lanka to understand the varied perceptions on the use and ownership of mobile phones [...] The study was conducted amongst four groups of people (urban men, urban women, rural men, and rural women) in each of two countries. The study found that
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: Gender does have some effect on how the phone is used. Women use it more for coordination. Men on the other hand seem to use it more for livelihood activities and for making and maintaining social connections. Men in general have greater decision-making power in a phone purchase even for their spouses. The most significant difference in the utility derived from mobile phones between urban and rural dwellers is the fact that, for the latter, the ability of the phone to help connect to needed infrastructure and services was more important. This was less of a concern for urbanites since essential infrastructure and services were generally close by, unlike for those rural dwellers." (Executive summary)
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"Circumvention tools designed to bypass online censorship such as simple web proxies, virtual private network service, and so on are frequently used in countries whose governments impose heavy Internet censorship. Around 18 million Internet users in China are currently using those tools to bypass th
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e Great Firewall and access unblocked online content. In a pioneering empirical investigation of unblocked information seeking in China's censored online environment, the present study systematically examines a wide range of macro-social and micro-individual factors which affect the use of circumvention tools to bypass Internet censorship under the guidance of the interactive communication technology adoption model. The results reveal that, with the exception of social trust, macro-social factors have only a modest influence on the use of circumvention tools. In contrast, micro-individual-level variables-including perceived technology fluidity, gratifications, and selected demographic variables-play a much larger role in our multivariate model. Theoretical and practical implications are discussed." (Abstract)
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"This paper aimed to demonstrate how participatory action research (PAR) within a Community-based Rehabilitation (CBR) project facilitated community participation to advocate for the rights of people with visual impairment. An advocacy campaign, led by the local people with and without disabilities,
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was launched for the construction of an accessible foot over-bridge (FOB) at Vangani railway station in Maharashtra, India." (Abstract)
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"Can the mass media cause changes in an audience’s knowledge, attitudes and intention to practise behaviours? At BBC Media Action, we have just successfully conducted a randomised control trial (RCT) to investigate this chain of causality in a prime time health TV drama in Bangladesh." (Introducti
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on)
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"This study aims at finding the relationship between elderly people’s perceived state of loneliness and their choice of (old and/or new) media instruments. The sample of the study consists of randomly selected 300 elderly people over 60 who reside in rest homes in two different cities, Hatay and
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stanbul in Turkey. Participants were given a questionnaire with three sections. The first section included questions related to the participants’ demographic characteristics. Adapted from Russell’s (1996) “Loneliness Scale (Version 3)”, the second part was related to participants’ perceived state of loneliness. Final section was about their choice of media and related details such as aim and time spent on them. Analyzed by statistical methods, study findings show that elderly people from two different social settings and with changing demographic features display differing degrees of loneliness with a significant relationship between the forms of media they used, their related choices, aims and perceived state of loneliness." (Abstract)
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"This book advances new understandings of how technologies have been harnessed to improve the health of populations; whether the technologies really empower those who use information by providing them with a choice of information; how they shape health policy discourses; how the health information r
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elates to traditional belief systems and local philosophies; the implications for health communicators; how certain forms of silence are produced when media articulates and problematizes only a few health issues and sidelines others; and much more." (Publisher description)
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"(1) How do Chinese journalists perceive their roles and practices in conflict zones outside China? (2) How do they cover armed conflicts overseas? (3) Who are the actors, and how do they influence Chinese war correspondence? (4) Do the Chinese news media practice peace or war journalism? To answer
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these questions, a new cascading media and confl ict framework has been proposed and applied to study contemporary war correspondents. Within this new framework, the following six levels have been addressed from a Chinese perspective: 1. Chinese correspondents’ perception of roles, 2. Chinese-style pragmatic objectivity, 3. Foreign policy and media relations in China, 4. News audience, 5. News practices in war reporting, 6. News framing and peace/war journalism." (Conclusion)
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"Considering both retrospective memories and the prospective employment of memories, Memory in a Mediated World examines troubled times that demand resolution, recovery and restoration. Its contributions provide empirically grounded analyses of how media are employed by individuals and social groups
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to connect the past, the present and the future." (Publisher description)
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"Dieses Buch bietet einen Überblick über die chinesische Social-Media-Landschaft sowie die Besonderheiten und Trends des Social Media Marketing in China. Der Autor beschreibt, welche sozialen Medien in China genutzt werden, wo Statistiken darüber zu finden sind, welche Hauptfunktionen die wichtig
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sten sozialen Netzwerke haben und wo ihre Schwerpunkte für das Marketing liegen." (Verlagsbeschreibung)
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"The book aims to situate the cultural, social and, in some cases, transnational context of ICT appropriation and virtual connectivity so as to reposition Africans from various countries and contexts as active agents of social change. The intricacies of local ICT use and the dynamics of mobility in
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the African context enables us to better understand material cultures, relationships between people, new media and social networking. Equally explored in relation to ICTs are the social and spatial dynamics of communication, association and belonging across spaces – particularly physical borders, social boundaries and confines and possibilities informed by the habitus of bodies and practices." (Publisher description)
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"Press freedom in China, Hong Kong and Macau deteriorated further in 2015, as the Communist Party of China used every means at its disposal to control the media. Its ultimate target, as always, was to preserve its power in the mainland, extend its influence over Hong Kong and Macau, and tightly mana
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ge perceptions of its relationship with Taiwan. The law, the administration, the bureaucracy and the government-owned media were its weapons. Propaganda, censorship, surveillance, intimidation, detention without trial, sabotage of the internet, brutality in the field, and televised “confessions” were its ammunition." (Introduction, page 4)
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"This report, produced by a participatory research process that took over a year, provides a comprehensive assessment of the environment for media sector’s development in Sri Lanka. It is based on UNESCO’s Media Development Indicator (MDI) framework, which looks at the diferent factors which sho
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uld contribute to media development, including the legal framework, economic conditions, human resource development, the technological environment and safety, as well as the actual state of media development in the country." (Back cover)
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"Myanmar should sign and ratify international treaties which pertain to freedom of expression, including the International Covenant on Civil and Political Rights, the (first) Optional Protocol to the International Covenant on Civil and Political Rights and the International Convention on the Elimina
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tion of all Forms of Racial Discrimination. The 2008 Constitution should be amended to strengthen guarantees of freedom of expression (i.e. Article 354) and the right to information. These guarantees should not allow ordinary laws to restrict these rights but should, instead, impose clear conditions on any laws which restrict these rights. Only a judiciary that acts independently can properly interpret laws which restrict freedom of expression in the public interest. The government should promote the independence of the judiciary and address reported corruption issues within it. The government should promote wider public participation in legal reform processes and more proactively communicate on the legal reforms pertaining to freedom of expression by creating wider opportunities for interactions with the public." (Key recommendations, page xxvi)
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