"This publication consists of short accounts of seven studies carried out in seven different countries on the part played by the media in the development of "social consciousness" in two widely different social groups in each of the countries concerned. The research on which the accounts are based h
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ad its beginnings in 1969. In June of that year, following a Unesco General Conference decision authorizing a long-term programme of research and the promotion of "the study of the role and effects of the media of mass communication in modern society", Unesco organized a meeting of experts in Montreal on Mass Communication and Society and, as may be seen from the main working paper and the official Report of the meeting, research co-operation at both national and international levels figured prominently on the formal agenda and in the wide-ranging discussions." (Introduction)
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"Eight previously unpublished studies which examine patterns of coverage and summarize attitudinal findings. The first chapter is a summary of content findings in later chapters, with more detailed discussion of coverage of Afghanistan and Iran; the next five chapters center upon Israel and Arab nat
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ions; the two final chapters deal with the coverage of the Soviet occupation of Afghanistan and the big news story of 1980 - the seizure of American hostages by Iran. References follow each chapter. Short subject index and a name index." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 470)
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"Description of broadcasting systems in 18 countries: South Africa, Poland, Russia, Japan, South Korea, Israel, Canada, the United States, Brazil, Guyana, India, Federal Republic of Germany, Britain, Ireland, Italy, the Netherlands, Sweden and Australia. Each chapter has been written by an individua
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l involved in broadcasting in that particular country or has been contributed by the official broadcast system of the country. Information varies for each, but concise and fairly extensive. An appendix suggests additional reading." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 712)
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"In spite of disappointing experiments there is a growing range of examples of systems which exploit educational technologies, including many in the developing world. Some may have been introduced for reasons of fashionable interest — some have certainly been introduced as acts of faith, as commun
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ication is a field which attracts very devoted adherents. But experience on the ground has revealed a large number of media possibilities, embracing a variety of educational needs and objectives.
Much of the text is devoted to four short case studies, covering the use of radio for extended learning in the Dominican Republic; qualitative improvement of mathematics teaching in Nicaragua; community action involving radio in Tanzania; and the experimental use of satellite broadcasting in India. Explicit in the booklet's title is the use of communication media for low-income countries, with a critical eye to cost considerations. But it is interesting, and not at all surprising, to see that the focus of the studies, in all cases but that of India, is upon radio rather than television, as a lower-cost broadcasting alternative. More than anything, this reflects a situation in which technological choice is made more directly than hitherto in relation to overall educational planning and financing, paying special attention to criteria of cost-effectiveness, even though these are more flexibly interpreted than in the past. The focus of the booklet is therefore upon the potential of educational technologies as correlated with specific educational policy objectives: in extending educational opportunity; improving the quality of teaching and learning; developing rural areas; and — still a fluid sphere — the increase of participation. What is emphasized, above all, is the need for careful planning and analysis in association with educational specialists from many fields, to envolve media systems and applications which are coherent and which do not exceed the financial possiblities of the country." (Preface, page 9)
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"An anthology whose articles, written by members of the Bookman's Club of Delhi, when taken together review the status of book publishing in today's India. Among topics: regional language publishing; Hindi publishing; educational publishing; paperback publishing; children's books publishing; profess
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ionalism, authors, publishers and booksellers; writing as a profession; libraries and book development; book production; state publishing; promotion; cooperation; international publishing." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1077)
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"Case studies and seminar reports are provided that "were presented at an international seminar to examine field experiences in using a culture-based approach to nonformal education. Part 1, containing an introductory paper and nine case studies, 'focuses on indigenous institutions and processes in
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health, family planning, agriculture, basic education, and conscientization. The introductory paper discusses indigenous sociocultural forms as a basis for nonformal education and development. Seven countries are represented in the case studies: Indonesia, Bolivia, Java' (Indonesia), Upper Volta, Botswana, India, and Bali (Indonesia). Section II focuses on the performing arts in both mass campaigns and community nonformal education programs. An introductory paper overviews folk media, popular theater, and conflitting strategies for social change in the Third World. The seven case studies consider the specific strategies used in Brazil, Sierra Leone, China, India, Mexico, Jamaica, arid Africa. Section III contains the seminar reports developed from discussions of the four regional working groups: Latin America, Africa and the Caribbean, South Asia, and Southeast Asia. A summary of plenary discussions is also provided." (ERIC document resumé)
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"A manual intended for the Indian journalist or layman needing quick information on a variety of aspects, but also useful to non-Indians as a guide to the state of the art in India. Along with information about techniques which are similar everywhere Metha also covers those specific to India for mas
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s communication, print media, broadcasting, audio-visual media, news agencies, advertising, newspaper organization, press and public relations, professional organizations, press council, freedom and law of the press, research, and education. There is also a chronology of development of mass communication in India. Appendixes include a bibliography, commercial broadcasting code, excerpts from Code of Ethics for Advertising, rules for accreditation of news media representatives, procedure for starting newspapers and periodicals, universities/colleges and institutions conducting courses in journalism, and a selected list of Indian periodicals on mass communication." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 295)
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"A description of the book trade in the seven major English-speaking countries of the world, which, grouped by size of market, are the United States, the United Kingdom, Canada, Republic of South Africa, Australia, India, and New Zealand. A special section gives eleven minor markets in alphabetical
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order; they are Bangladesh, Ghana, Ireland, Jamaica, Kenya, Malaysia, Nigeria, Pakistan, Philippines, Singapore, and Sri Lanka. The aim is "to develop indicators of the strengths and weaknesses of the constituent markets, to analyze the general state and direction of growth of the book industry, and to interrelate these factors so as to provide a firm basis for decision-making in public." Information for each country is accompanied by numerous tables, and for the seven major countries, by profiles of a few representative publishing houses. An Executive Summary condenses the total findings, and a 13-page introduction summarizes the findings in terms of certain important trends. At the end of the second volume are conclusions. Index." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1069)
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"The title of this book raises expectations that are hardly fulfilled. One wonders again and again which target group the author had in mind when writing his work: it seems too impractical for practitioners and too unsound for theorists. For example, many of the names and authors cited lack bibliogr
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aphical information, which is also missing from the summarised bibliography (e.g. Levin, Hruschka). Important works that would appeal to practitioners in particular, such as Ralph Milton's Broadcasting Handbook (cf. CS 2:1969,182), are completely absent, not to mention books on fundamental considerations such as the works of Paulo Freire. The use of the so-called mass media in the development process is not as simple and unproblematic as the author suggests in his introduction. Broadcasting is hardly the miracle cure that people would like to make it out to be, and especially in the case of the frequently cited German projects of this kind, some questions must be asked about the consideration of existing indigenous, cultural, social and communicative values, which must also be taken into account when introducing modern means of communication. For example, is the role of the "change agent" really so important or is two-way communication not much more decisive for the development process (page 39 ff)? Some questions need to be asked. One has the impression that the whole book is too "German", which is probably also due to the fact that some passages have obviously been translated from German into English. Perhaps some of the unevenness is also due to the fact that various radio stations were asked to contribute to the book (e.g. Deutsche Welle, Südfunk, Canadian Broadcasting Corporation). Some aid organisations would be happy if the ACPO (- Sutatenza) radio school in Colombia could finance itself "mostly from advertising" (Page 56). But why are there no bibliographical references here either, such as to Musto's work (Berlin 1968) or to publications on such experiments in other continents (e.g. Neurath for India)? Bibliographical references to the Indonesian model by Salmon Padmanagara (page 87) would be welcome, as they are to many others. Maletzke's clear contribution (from page 105) on the evaluation of projects is a pleasant surprise. Some would have liked this section to be more detailed and the entire book to have some of its clarity." (translation from a review by Franz Josef Eilers in: Communicatio Socialis, vol. 12, 1979, nr. 1, pages 83-84)
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