"Communication for Empowerment is an initiative which, in its global context, aims to enable average citizens including those from marginalised strata of society and those living in poverty to take informed decisions on their own lives, have access to channels that allow their voice to be heard and
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have access to public spaces of local dialogue and debate [...] Mozambique is one of five countries coming forward as interested in taking part in the pilot research process, testing the tool in three districts in Mozambique: Mandlakazi, Dondo and Monapo. In each of the districts, needs assessments focused on identifying the information and communication needs of vulnerable and marginalised communities. We report here on how their needs were or were not met with existing media approaches. From this we will be able to engage in dialogue with people from these three districts to determine how they plan to alter the media environment for the better." (Executive summary)
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"This Awareness and Communication Strategy fulfils the call for establishing sector specific (Water Sector) strategies and crafting, packaging and dissemination of messages and themes which should be based on but not limited to SADC’s priority intervention areas. It is basically expanding the SADC
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Communication Programme of Action presented in the SADC Communications and Promotional Strategy by outlining a communication agenda for the SADC Water Division and the Water Sector as a whole." (Executive summary)
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"This study attempts to explore entertainment-education (E-E) radio drama audience responses/reactions, their motivating factors in writing letters to the drama and the relationship between audience responses and over all program goals of the drama, Menta Menged (Crossroads), in Ethiopia. Because en
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tertainment-education mass media programs which aim at promoting pro-social behavior attract huge audiences both in listening and participating due to their entertainment and educational functions, this study explores these audiences’ feedback with the aim to understand the kind of relationship that exists between audiences and the radio drama. The data was collected through a textual or qualitative content analysis of audience letters, and focus group discussions with audience members; and it was qualitatively analyzed and discussed. The data showed that audiences typically have four kinds of reactions: commentaries, appreciations, associations and reflections with the drama, characters and actors. Furthermore, a number of motivating factors, in addition to the drama (both the messages and model characters), influenced audiences to respond to the drama and involved in the writing of letters. Interestingly, their reactions are mixed when compared to the program’s intended outcomes on audience behaviors." (Abstract)
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"Internews Network, a U.S.-based organization that for more than two decades has trained journalists around the world, in 2002 received funding from the United States Agency for International Development to launch a project in Africa to help media improve their coverage of the HIV/AIDS epidemic. Cal
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led “Local Voices,” the project expanded to Ethiopia in 2005 and India in 2006. In 2004, Internews Europe started a similar project in the Mekong region of Southeast Asia, “Turnaround Time,” with funds from the United Kingdom’s Department for International Development. That project evolved to do trainings in Cambodia, Thailand, Laos, and Vietnam. This report evaluates Local Voices and Turnaround Time and aims to help strengthen the continuing training programs [...] Both projects had a similar, overarching goal: To increase the quality and quantity of HIV/AIDS coverage, improving the environment for prevention, treatment and care. Although we have no way of assessing whether the projects had an impact on a societal level, over 1000 journalists went through carefully designed workshops, subsequently printing or broadcasting more than 5600 HIV/AIDS-related stories that Internews mentors often helped produce. Journalists clearly benefited from the trainings at each site, and many praised the program for fundamentally altering how they approach their jobs." (Executive summary)
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"Soul Buddyz, an initiative of the Soul City Institute for Health and Development Communication (IHDC), in partnership with the South African Broadcasting Corporation (SABC), is a multi-media intervention targeting children aged 8 to 14 in South Africa. The intervention is focused on the promotion o
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f children’s wellbeing through the provision of health information and skills to lead healthy lives, especially those which relate to HIV and AIDS and sexuality. Components of the intervention include a television drama, Soul Buddyz Television; a radio intervention, Soul Buddyz Radio consisting of drama, and interactive talk between children and adults; and a Lifeskills Booklet for Grade 7. In addition, there is a face-to-face intervention Soul Buddyz Clubs, implemented in primary schools in collaboration with the Department of Education. A reality television programme, Buddyz on the Move which showcases Soul Buddyz Club activities. Complementary materials and messaging for parents and care-givers of children are also part of the intervention. This report presents an independent evaluation of Soul Buddyz conducted in 2006. Interviews were conducted with a sample of 1500 children aged 8-15 across the country, in a nationally representative sample [...] Some 82% of children in the 8-15 age group reported having watched Soul Buddyz TV. Some 63% reported having watched Buddyz on the Move. Soul Buddyz radio achieved lower reach with 32% of children in the 8-15 year age group reporting having listened to the programme on radio, although this is still substantial, given that fewer children listen to radio. Around 45% of children have heard of Soul Buddyz Clubs, while 6% of children reported ever being members. The Grade 7 Lifeskills Booklet, designed to be a user-friendly information and activity resource for Grade 7 learners in South Africa, was reportedly used by close 50% of children in the target age group. Soul Buddyz appears to appeal to both boys and girls with no significant differences in reach. Reach of Soul Buddyz is good in both rural and urban areas, but higher among urban children." (Executive summary)
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"In South Africa, the professional status of editors remains largely undefined. In certain industries, such as the publishing industry, editing is regarded as a professional activity, requiring well-defined, high-level skills linked to particular qualifications and experience. In other sectors, edit
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ing is regarded as an activity that can be done by anyone with an aptitude for languages. At present, editors in South Africa do not need to obtain any form of professional accreditation in order to practice legally. The South African Translators' Institute (SATI) does offer the option of accreditation in editing, but this is in no way enforceable. This article addresses issues surrounding the professionalization of editing in South Africa. In particular, it reports on an attitudinal survey done among editors, which aimed to gauge editors' perceptions and feelings about matters relating to skills, training, professionalization and accreditation. The article also considers the professionalization and accreditation processes for editors in Australia and Canada, and makes some suggestions for possible approaches to the professionalzsation of the editing professions in South Africa." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2558)
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"Stock taking of organisational forms, methodologies, intentions, themes and aesthetic form of Theatre for Development in Tanzania 1980 to 2002. In spite of the widely criticized dependency on funding organisations, Theatre for Development is still a vibrant form of theatre in Tanzania. The aestheti
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c forms of expression and dramaturgical characteristic make it a genuine artistic genre of its own, while the inherent contradictions of ideal form and pragmatics form part of its dynamic." (Publisher description)
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"This paper introduces a set of methods that have been used to capture attitudes and opinions in a conflict environment. Based on an ongoing project in Darfur, it details the two main streams of research: one developed to carry out interviews on the ground to allow people to frame key issues using t
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heir own language and world views; and the other, to keep contact with the formation of opinions from a distance, particularly when the security situation or other obstacles prevent the researchers from being in the field. The result of the combination of the two streams is the production of rich narratives about the actors involved in or affected by the conflict, their interests and the paths they value as the most effective to overcome the crisis and move toward reconciliation. The objective of this, and similar research, is the development of a grassroots diplomacy, a way to include a wider variety of voices in the negotiation process and in the building of a consensual idea of a post-conflict society." (Abstract)
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