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"In Nigeria, as in many other countries, limited numbers of extension agents (one to 4,000 farmers) make it impossible to reach all farmers by interpersonal means. For this reason, radio and, more recently, television have been used by agricultural organizations to disseminate relevant agricultural ... more
"Kurze Darstellung und "lessons learned" von 7 Fallbeispielen, v.a. Radiosendern. Der Autor stellt u.a. fest: "Medienprojekte werden von westlichen NGOs erst dann gestartet, wenn ein gewaltsamer Konflikt vorbei ist. Medienprojekte mit ausgesprochenem Präventionscharakter sind nahezu unbekannt, auch ... more
"This working paper tells the story of the growth of independent radio for small enterprises in Uganda, and Ghana. It describes how the radio program Nekolera Gyange (I Run My Own Business) was initiated, how it engages and helps small enterprise listeners, and how it achieved commercial viability. ... more
"Until the advent of African independence, Africans were not considered fitting subjects for historical research and their words, voices, and experiences were largely absent from the continent's history. In 13 lively and provocative essays focusing on all areas of Sub-Saharan Africa, oral sources ar ... more
Dans nombre de pays africains, la liberté de la presse est encore toute relative, et surtout vulnérable, menacée par le pouvoir ou fragilisée par les excès dont les médias eux-mêmes se rendent coupables. Dans ce contexte sont apparues les premières instances africaines d'autorégulation des ... more
"This study is currently the most comprehensive survey of textbook distribution in sub-Saharan Africa. If offers a detailed survey and analysis of the key policy issues affecting book distribution in Africa today. The study was organized and co-ordinated by International Book Development Ltd. in Lon ... more
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe ... more